Consumer Outreach Features, Insights, and Analysis

  1. Water: A Valued, Complex, And Critical Commodity
    8/13/2015

    I was listening to a web presentation recently on the value of water and heard this statement: "Most Americans don't understand the true value of water."

  2. No Room For Excuses; It’s Time To Put Down The Plastic Bottles For Good
    8/13/2015

    Did you know that more than 70% of plastic water bottles consumed by Americans end up in landfills?

  3. Technology Helps To Inspire Community-WWTP Relationships
    7/15/2015

    The relationship between the wastewater treatment plant and the community it serves is a delicate one. Unfortunately, politics gets involved because many plant improvements are purchased with municipal bonds.

  4. Building Public Support for Efficiency-Oriented Water Rates
    7/6/2015

    Utilities have the tools to explain why costs must rise while use goes down.

  5. Water Consumption Data Driving Major Change in Water Consumer Behavior
    6/25/2015

    Getting consumers to buy in to the value of water has always been tricky. Many people have been hearing messages about saving water for years but to little effect.

  6. Beauty And The Beads
    6/3/2015

    As a young woman in America, I walk around every day with a target on my back ready to be shot at by marketing campaigns.

  7. Effective Use Of Social Media For Customer Engagement
    5/4/2015

    American Water shares its social media research and experience as a means to help other utilities enhance their own consumer outreach strategies.

  8. Three Categories Of Sustainability
    5/1/2015

    Nearly 4.7 billion gallons of water were saved in 2013 alone through installation of Badger Meter water utility solutions.

  9. The High Stakes Of Smart Water: $1 Trillion And 1.8 Billion People
    4/21/2015

    Making the business case for smart water networks and advanced metering infrastructure

  10. In Times of Drought: 9 Economic Facts About Water In The United States
    4/2/2015

    This Hamilton Project memo presents nine economic facts that provide relevant background context to the water crisis in the United States.