EPISODES
The Stories Of Water
Dr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade, and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.
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Becoming A Great Storyteller In Water
After college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success.
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Solving The Innovation Puzzle
All water professionals are on the same team. That’s why Scott Bryan, President of Imagine H20, helps startups tell better stories that are received positively by the market so that they can succeed as entrepreneurs and help to solve the “innovation puzzle.”
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Life In Water Equals Impact
A background in technology helps Isaac Pellerin, VP of Marketing at 120Water, remember that data tells a powerful story. Now, he puts that background to good use by helping to create tools that make life easier for water operators.
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Never Lose Passion For The Water Industry
After retiring from the water industry, Robert Wimmer, former CEO of Aqua-Aerobic Systems, realized he still had a lot more to give back to the business. Now, he emphasizes the importance of having a set of core values in the industry, and keeping in mind the 5 P’s: Purpose, Passion, People, Products, and Profit.
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Eons Of Wisdom About Water
When Peter Yolles, founder and managing partner of Echo River Capital, speaks to founders of water tech companies, there is one thing he wants to know: What is their personal “North Star?”
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Make It Easy For Someone To "Creep" On You
After a career delivering heavy trucks to utilities and using short training videos to educated operators and supervisors, Joseph Blackman, Founder of Vitendo Training Solutions, finally took the plunge to creating that content full-time. Now, he is an educator and advocate utilizing multiple media spaces: newsletters, podcasts, and videos.
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Putting Ourselves In Someone Else's Position
After becoming burnt out working TV news, Kelley Dearing Smith took on a new challenge with Louisville Water. Now, the VP of Communications & Marketing helps Louisville Water tell stories -- and it all starts with listening.
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Never Give The Same Presentation Twice
One of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.
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Water Is My Path
As lover of both science and art, Aoife Kelleher, Business Development Manager at BlueTech Research, started her career using art to promote a science gallery, to make it more accessible for more people. Aoife has carried that approach with her in the water industry, including while working on the Netflix documentary “Brave Blue World”
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WATER WE TALKING ABOUT?
Water and wastewater technology vendors have historically struggled to market themselves effectively. The Water We Talking About? podcast, produced by Water Online, looks to change that. Hosts Adam Tank of Transcend Water and Jim Lauria of Mazzei Injector Company bring together the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
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