Water We Talking About?

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EPISODES

Converting Complexity Into Value
Converting Complexity Into Value Your Customers Will Understand With Wim Audenaert, CEO And Founder, AM-Team
Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.  Continue Reading..
Revolutionizing Water And Wastewater Industry Marketing
Revolutionizing Water And Wastewater Industry Marketing with Björn Otto, Founder, Interius Solutions
Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.  Continue Reading..
Developing Messages And Themes In Support Of Your Mission
Developing Messages And Themes In Support Of Your Mission with John Farner, Chief Sustainability Officer, Netafim
John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.   Continue Reading..
A Lesson For Water Equipment Suppliers
A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level with Antoine Walter, Senior Business Development Manager, Georg Fischer
Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.  Continue Reading..
Influencing Tips From Around The Industry And Beyond
Influencing Tips From Around The Industry And Beyond With Reese Tisdale, President Of Bluefield Research
As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that we in the water sector could learn from.  Continue Reading..
Helping The Water Sector Advocate For Itself
Helping The Water Sector Advocate For Itself with Mae Stevens, VP and Chair of Water Practice, Signal Group DC
The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.    Continue Reading..
Putting Valuable Content Where I Might Look
Putting Valuable Content Where I Might Look With Jeff Hobbs, Former VP Of Technology, San Jose Water
As former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.  Continue Reading..
Lessons In Content Sharing To Win Your Water Audience
Lessons In Content Sharing To Win Your Water Audience
Manny Teodoro, Associate Professor at the University of Wisconsin’s La Follette School of Public Affairs and data-rich water/wastewater industry blogger, brings an academic’s unique insight into the world of engaging audience in this lively conversation that touches on a 200% email open rate, having something interesting to say and telling it to someone who cares.  Continue Reading..
Expanding Your Solution Story To Reach Diverse Stakeholders
Expanding Your Solution Story To Reach Diverse Stakeholders with Dan Keppen, Executive Director of the Family Farm Alliance
Dan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest podcast, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.  Continue Reading..
Building Your Social Media Following
Building Your Social Media Following with Melissa Meeker, CEO of The Water Tower
Melissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.  Continue Reading..

WATER WE TALKING ABOUT?

Water and wastewater technology vendors have historically struggled to market themselves effectively. The Water We Talking About? podcast, produced by Water Online, looks to change that. Hosts Adam Tank of Transcend Water and Jim Lauria of Mazzei Injector Company bring together the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.