[AUDIO] Developing Messages And Themes In Support Of Your Mission with John Farner, Chief Sustainability Officer, Netafim
Source: Water Online
John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
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