Episodes-WWTA
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[AUDIO] Helping The Water Sector Advocate For Itself with Mae Stevens, VP and Chair of Water Practice, Signal Group DC
6/14/2021
The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.
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[AUDIO] Owning Your Personal Brand & Narrative Online
6/7/2022
When it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter.
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[AUDIO] Alex Passini: Going Beyond Brand Recognition
2/15/2022
From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions, talks about what it takes to build a community.
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[AUDIO] Building As You Hear
6/16/2022
For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.
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[AUDIO] Influencing Tips From Around The Industry And Beyond With Reese Tisdale, President Of Bluefield Research
6/28/2021
As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that we in the water sector could learn from.
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[AUDIO] Expanding Your Solution Story To Reach Diverse Stakeholders with Dan Keppen, Executive Director of the Family Farm Alliance
4/28/2021
Dan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest podcast, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.
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[AUDIO] Developing Messages And Themes In Support Of Your Mission with John Farner, Chief Sustainability Officer, Netafim
7/30/2021
John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
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[AUDIO] Changing The Procurement Process Through Storytelling with Cristina Ahmadpour, MELP, Managing Director (Americas) , Isle Utilities
12/1/2021
When it comes to working with utilities, Cristina Admadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.
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[AUDIO] Putting Valuable Content Where I Might Look With Jeff Hobbs, former VP Of Technology, San Jose Water
5/26/2021
As former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.
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[AUDIO] Walid Khoury: Journey To Becoming A Water Influencer
1/14/2022
From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.