Episodes-WWTA

  1. [AUDIO] Guerilla Marketing Tips For Water Industry Innovators with Sivan Zamir, Senior Director, Xylem Innovation Labs 12/15/2021

    Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.

  2. [AUDIO] Lila Thompson: Making Space To Connect 1/4/2022

    In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.

  3. [AUDIO] A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level with Antoine Walter, Senior Business Development Manager, Georg Fischer 7/9/2021

    Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.

  4. [AUDIO] Helping The Water Sector Advocate For Itself with Mae Stevens, VP and Chair of Water Practice, Signal Group DC 6/14/2021

    The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.  

  5. [AUDIO] Owning Your Personal Brand & Narrative Online 6/7/2022

    When it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter.

  6. [AUDIO] Alex Passini: Going Beyond Brand Recognition 2/15/2022

    From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions, talks about what it takes to build a community.

  7. [AUDIO] Building As You Hear 6/16/2022

    For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.

  8. [AUDIO] Influencing Tips From Around The Industry And Beyond With Reese Tisdale, President Of Bluefield Research 6/28/2021

    As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that we in the water sector could learn from.

  9. [AUDIO] Expanding Your Solution Story To Reach Diverse Stakeholders with Dan Keppen, Executive Director of the Family Farm Alliance 4/28/2021

    Dan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest podcast, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.

  10. [AUDIO] Developing Messages And Themes In Support Of Your Mission with John Farner, Chief Sustainability Officer, Netafim 7/30/2021

    John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.