Episodes-WWTA

  1. [AUDIO] Water Is The Canary In The Coal Mine 1/12/2023

    What does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design, and talks about how we validate that our water is safe for use and reuse.

  2. [AUDIO] The Water Heroes 12/1/2022

    After spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.

  3. [AUDIO] Crowdsourced Campaigning & Messaging 10/31/2022

    For Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost. 

  4. [AUDIO] Writing The Story As I Go 8/19/2022

    Shea Dunifon, aka Lady Caca, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.

  5. [AUDIO] Don’t Market Water As Water 8/19/2022

    For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.

  6. [AUDIO] Without Water There's Nothing Else 8/19/2022

    To Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.

  7. [AUDIO] Love Stories Behind Water 8/1/2022

    Candice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.

  8. [AUDIO] Guerilla Marketing Tips For Water Industry Innovators with Sivan Zamir, Senior Director, Xylem Innovation Labs 12/15/2021

    Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.

  9. [AUDIO] Lila Thompson: Making Space To Connect 1/4/2022

    In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.

  10. [AUDIO] A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level with Antoine Walter, Senior Business Development Manager, Georg Fischer 7/9/2021

    Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.