Episodes-WWTA

  1. [AUDIO] Changing The Procurement Process Through Storytelling with Cristina Ahmadpour, MELP, Managing Director (Americas) , Isle Utilities 12/1/2021

    When it comes to working with utilities, Cristina Admadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.

  2. [AUDIO] Putting Valuable Content Where I Might Look With Jeff Hobbs, former VP Of Technology, San Jose Water 5/26/2021

    As former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.

  3. [AUDIO] Walid Khoury: Journey To Becoming A Water Influencer 1/14/2022

    From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.

  4. [AUDIO] Converting Complexity Into Value Your Customers Will Understand With Wim Audenaert, CEO And Founder, AM-Team 9/13/2021

    Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.

  5. [AUDIO] Building a Valuable Relationship with your Customers with George Hawkins, Founder of Moonshot Missions 1/28/2021

    George Hawkins, Founder of Moonshot Missions, discusses some of the critical communication hurdles he faced as General Manager of DC Water and outlines an approach to information that any vendor in the water industry could follow.

  6. [AUDIO] Teaching Water Engineers To Become Better Storytellers 2/28/2022

    Between supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together helps build trust between utilities and engineers.

  7. [AUDIO] Lessons In Content Sharing To Win Your Water Audience 5/14/2021

    Manny Teodoro, Associate Professor at the University of Wisconsin’s La Follette School of Public Affairs and data-rich water/wastewater industry blogger, brings an academic’s unique insight into the world of engaging audience in this lively conversation that touches on a 200% email open rate, having something interesting to say and telling it to someone who cares.

  8. [AUDIO] Revolutionizing Water And Wastewater Industry Marketing with Björn Otto, Founder, Interius Solutions 8/12/2021

    Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.

  9. [AUDIO] Building Your Social Media Following with Melissa Meeker, CEO of The Water Tower 4/13/2021

    Melissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.

  10. A Tinder For Water Nerds With Peter Fiske, Executive Director Of NAWI 2/23/2021

    Peter Fiske, Executive Director at the National Alliance for Water Innovation (NAWI) talks about building a “Tinder for water nerds” and reflects on the importance of delivering valuable content beyond the product from his time as CEO of Pax Water Technologies.