Episodes-WWTA

  1. [AUDIO] Reaching 100,000 Potential Customers Through Podcasts, Webinars And Blogs With Richard Restuccia, VP Water Management Solutions, Jain Irrigation 11/15/2021

    When Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars and website content.

  2. [AUDIO] We All Have The Tools To Communicate 3/30/2022

    Utilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.

  3. [AUDIO] Nurturing Through Relationship Marketing With Simone Callioni, Global Lead Project Development, Aquatech International 10/27/2021

    Recognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others. 

  4. Creating A Customer Ecosystem With Megan Glover, Founder Of 120Water 2/9/2021

    Megan Glover, Founder of 120Water, discusses the inspiration for her innovative startup and the unique approach she has taken to creating an ecosystem of customers based on understanding their informational needs, with a Lego brick or two thrown in for good measure.

     

  5. [AUDIO] Go-To-Market Transformation And The 6-Figure PowerPoint with Corey Williams, CEO of SmartCover 3/26/2021

    Corey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.

  6. [AUDIO] Storytelling, Stewardship, And Educating The Public 7/7/2022

    Being a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility.

  7. [AUDIO] Visually Selling Your Water Solutions: Pictures Worth A Thousand Words with Zac MacFarlane, Director | Senior Environmental Engineer, Pure Group 10/4/2021

    How many international models are heading up companies in the water and wastewater industry? As the youngest environmental engineer in New Zealand, Zac MacFarlane is bringing a unique appreciation for aesthetic design to visually showcase the installations and success stories of Clemens Water Engineering and the Pure Group.

  8. [AUDIO] Bridging The Gaps In Storytelling In Irrigation And Agriculture 3/14/2022

    In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways.

  9. [AUDIO] Getting NETFLIX and Liam Neeson To Tell Your Story with Paul O’Callaghan, CEO and Founder of BlueTech Research and Brave Blue World Foundation 12/29/2020

    Paul O’Callaghan, CEO and Founder of BlueTech Research, explains how with no experience in filmmaking, he and his fellow contributors conceived of the Brave Blue World movie to raise the profile of the water industry and how they worked with NETFLIX to take their story worldwide.