Video Episodes

  1. Lila Thompson: Making Space To Connect 1/4/2022

    In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.

  2. Guerilla Marketing Tips For Water Industry Innovators with Sivan Zamir, Senior Director, Xylem Innovation Labs 12/15/2021

    Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.

  3. Changing The Procurement Process Through Storytelling with Cristina Ahmadpour, MELP, Managing Director (Americas) , Isle Utilities 12/1/2021

    When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.

  4. Reaching 100,000 Potential Customers Through Podcasts, Webinars And Blogs With Richard Restuccia, VP Water Management Solutions, Jain Irrigation 11/15/2021

    When Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars and website content.

  5. Nurturing Through Relationship Marketing With Simone Callioni, Global Lead Project Development, Aquatech International 10/27/2021

    Recognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others. 

  6. Visually Selling Your Water Solutions: Pictures Worth A Thousand Words with Zac MacFarlane, Director | Senior Environmental Engineer, Pure Group 10/4/2021

    How many international models are heading up companies in the water and wastewater industry? As the youngest environmental engineer in New Zealand, Zac MacFarlane is bringing a unique appreciation for aesthetic design to visually showcase the installations and success stories of Clemens Water Engineering and the Pure Group.

  7. Converting Complexity Into Value Your Customers Will Understand With Wim Audenaert, CEO And Founder, AM-Team 9/13/2021

    Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.

  8. Revolutionizing Water And Wastewater Industry Marketing with Björn Otto, Founder, Interius Solutions 8/12/2021

    Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.

  9. Developing Messages And Themes In Support Of Your Mission with John Farner, Chief Sustainability Officer, Netafim 7/30/2021

    John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes. 

  10. A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level with Antoine Walter, Senior Business Development Manager, Georg Fischer 7/9/2021

    Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.