What does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design, and talks about how we validate that our water is safe for use and reuse.
After spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.
For Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.
To Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.
Candice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.
For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.