Video Episodes

  1. Influencing Tips From Around The Industry And Beyond With Reese Tisdale, President Of Bluefield Research 6/28/2021

    As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that we in the water sector could learn from.

  2. Helping The Water Sector Advocate For Itself with Mae Stevens, VP and Chair of Water Practice, Signal Group DC 6/14/2021

    The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.  

  3. Putting Valuable Content Where I Might Look With Jeff Hobbs, Former VP Of Technology, San Jose Water 5/26/2021

    As former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.

  4. Lessons In Content Sharing To Win Your Water Audience 5/14/2021

    Manny Teodoro, Associate Professor at the University of Wisconsin’s La Follette School of Public Affairs and data-rich water/wastewater industry blogger, brings an academic’s unique insight into the world of engaging audience in this lively conversation that touches on a 200% email open rate, having something interesting to say and telling it to someone who cares.

  5. Expanding Your Solution Story To Reach Diverse Stakeholders with Dan Keppen, Executive Director of the Family Farm Alliance 4/28/2021

    Dan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest podcast, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.

  6. Building Your Social Media Following with Melissa Meeker, CEO of The Water Tower 4/13/2021

    Melissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.

  7. Go-To-Market Transformation And The 6-Figure PowerPoint with Corey Williams, CEO of SmartCover 3/26/2021

    Corey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.

  8. Earning Your Communication ROI With Arianna Shipley And Stephanie Corso, The H2duO 3/11/2021

    The H2duO explain how budgets shouldn’t limit your creativity in communicating with your customers. Learn how a grassroots communication strategy raised the profile and dollars for Communications by first saving today’s most valuable asset – time.

  9. A Tinder For Water Nerds With Peter Fiske, Executive Director Of NAWI 2/23/2021

    Peter Fiske, Executive Director at the National Alliance for Water Innovation (NAWI) talks about building a “Tinder for water nerds” and reflects on the importance of delivering valuable content beyond the product from his time as CEO of Pax Water Technologies.

  10. Creating A Customer Ecosystem With Megan Glover, Founder Of 120Water 2/9/2021

    Megan Glover, Founder of 120Water, discusses the inspiration for her innovative startup and the unique approach she has taken to creating an ecosystem of customers based on understanding their informational needs, with a Lego brick or two thrown in for good measure.