Video Episodes
-
When You Give, People Give Back
5/12/2022
For Trace Blackmore, it’s all about helping others. When you help others, they innately help you, too. The host of the Scaling UP! H2O podcast loves to give, and is encouraging others to join him on the World Vision Global 6K for Water, too.
-
Successful People Are Adaptable
4/18/2022
After cutting her teeth in the news business as a journalist and news anchor, Andrea Hay now helps shape the story of the water industry as the Director of Communications for Green Bay Water Utility.
-
We All Have The Tools To Communicate
3/30/2022
Utilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.
-
Bridging The Gaps In Storytelling In Irrigation And Agriculture
3/14/2022
In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways.
-
Teaching Water Engineers To Become Better Storytellers
2/28/2022
Between supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together helps build trust between utilities and engineers.
-
Alex Passini: Going Beyond Brand Recognition
2/15/2022
From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions, talks about what it takes to build a community.
-
Walid Khoury: Journey To Becoming A Water Influencer
1/14/2022
From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.
-
Lila Thompson: Making Space To Connect
1/4/2022
In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.
-
Guerilla Marketing Tips For Water Industry Innovators with Sivan Zamir, Senior Director, Xylem Innovation Labs
12/15/2021
Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.
-
Changing The Procurement Process Through Storytelling with Cristina Ahmadpour, MELP, Managing Director (Americas) , Isle Utilities
12/1/2021
When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.