Consumer Outreach Features, Insights, and Analysis

31. The Age Of Aquarius 2/14/2022

    The cast of Hair seemed to know the start date of the Age of Aquarius — "when the moon is in the seventh house and Jupiter aligns with Mars" — though astrologers have argued for centuries about when the sun would be lined up with the constellation of the water carrier and signal the start of an era of enlightenment.

32. Water Is Life 1/21/2022

    In the Beginning, there was water. The first couple of lines of the Bible describe a newly formed earth covered in water, a swirling deep. From there, the rest of creation emerged.

33. Are You A Water Player? Be The Brand. 1/4/2022

    Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.

34. Millions Of Americans Struggle To Pay Their Water Bills — Here's How A National Water Aid Program Could Work 12/2/2021

    Running water and indoor plumbing are so central to modern life that most Americans take them from granted. But these services aren’t free, and millions struggle to afford them. A 2019 survey found that U.S. households in the bottom fifth of the economy spent 12.4 percent of their disposable income on water and sewer services. News reports suggest that for low-income households, this burden has increased during the pandemic.

35. Using Artificial Intelligence To Reduce Response Times 11/1/2021

    Public works operations and water utility personnel are now using AI-enabled insight to better serve their communities and save money.

36. Connecting Every Drop: Are Your Water-Loss And Conservation Efforts Up To Date? 10/8/2021

    A new, peer-reviewed study published on Nature.com confirms what water utilities know and confront every day — water scarcity is already a problem, and its growth is forcing action now. Here are tangible steps that can be taken to meet current and future challenges.

37. Telling Water's Story; Selling Your Story 9/7/2021

    Why good storytelling is important for improving the state of municipal water service.

38. My Favorite Water Podcasts 7/20/2021

    When I pitched my idea of a water podcast to Adam Tank — marketer, storyteller, and millennial — he was skeptical because there were so many other water podcasts out there. I believed the world needed a podcast about telling the story of water, so I tackled the challenge just like I would take on any professional opportunity. I surveyed the landscape and created a mind map to get a sense of who else was in the space, and made it my business to learn from the best.

39. Insights From A Water Equity Taskforce Member 6/29/2021

    The Alliance is pleased to announce the release of our report, “Water Equity Taskforce: Insights for the Water Sector,” a report that highlights the achievements of the Water Equity Taskforce and the lessons learned throughout the project.

40. Find The Right Rate To Fund Water Infrastructure Updates 6/23/2021

    Of course, every water system sets rates and discusses when, why, and to what extent they should increase. But here’s the problem: We don’t raise rates often enough — or high enough.