Consumer Outreach Features, Insights, and Analysis

  1. The Utility Built For A Millennial
    11/8/2018

    According to population projections from the U.S. Census Bureau, millennials are expected to become the nation's largest living adult generation by 2019. 37 percent of millennials were homeowners in 2015 and this number continues to rise, making them a significant fraction of a utilities' customer base.

  2. WEF Confronts Water Industry Challenges
    10/24/2018

    Eileen O’Neill, Executive Director of the Water Environment Federation (WEF), joined Water Talk from WEFTEC — the world's largest annual water quality event — to discuss WEF initiatives, the state of the water/wastewater industry, and challenges and opportunities for the future.

  3. AMI Cloud Solutions No Longer Considered Pie-In-The-Sky
    10/4/2018

    By now, most of the utilities managing the 80 percent of U.S. water meters not yet capitalizing on advanced metering infrastructure (AMI) have heard about the advantages offered by the 20 percent of utilities that are. Unfortunately, utilities large and small still cite a variety of reasons delaying their step up to AMI productivity — including smart meter installation costs, lack of in-house expertise, and capital budgets for IT support.

  4. Smart Meters Educate Consumers On Water Usage
    9/12/2018

    Can you imagine calling the electric company to demand a rebate because you had just received your bill and realized that over the past month, you inadvertently left all your lights on? As ludicrous as this scenario seems, it’s exactly the type of call water utilities receive from their customers.

  5. California — A State Ready And Willing To Embrace Recycled Water
    7/13/2018

    Water has never been more in demand, and innovative approaches to improving water security have never been more imperative. As our global population grows exponentially, cities and towns expand to accommodate new inhabitants, providing the resources and services they need. Rapid agricultural and industrial development continues apace.

  6. Trailblazing Efforts In Utility-Community Relations
    7/9/2018

    Traditionally (and unfortunately), contact between water providers and their customers has been mostly negative. Utilities might only share news on rate hikes, health advisories, service or traffic disruptions, etc., and typically only hear from customers who have a complaint. However, there are utilities with great reputations and relationships in the communities they serve; and the key to their success, besides providing excellent service, is a focus on positive communication.

  7. Transitioning Social Media To A Key Component Of Your Public Relations Strategy
    6/19/2018

    As the utilities sector enters a new era, customer engagement is not just encouraged; it is expected. In 2018, social media has become a crucial part of digital communications strategies, making customers more informed and engaged than ever before. According to We Are Social, the number of social media users worldwide in 2018 is 3.196 billion.​

  8. Advanced Metering Analytics: The Logical Evolution Of AMI
    5/30/2018

    Just as different water utilities use different processes for turning raw source water into potable drinking water, so too do they take different routes to account for, and bill for, their output. Here is an overview of a cellular-based approach to collecting and leveraging data from water distribution operations that can achieve the greatest business advantage.

  9. Empowering Consumers Is Key To Addressing Global Water Challenges
    5/15/2018

    Consumers are taking advantage of technology to gain knowledge and demand rapid, inexpensive (sometimes free) delivery of goods. In supply chain terms, that’s called the last mile — getting the product to the consumer as quickly as possible.

  10. Overcoming Smart Meter Fears: The Value Of Focusing Communication On AMI Benefits
    5/14/2018

    The idea that ratepayers are afraid of what advanced metering infrastructure (AMI) may bring into their homes has made water utilities wary of implementing the technology. But are the fears justified? A new survey investigates the phenomenon and lights a path forward.