Latest Insights On Consumer Outreach

  1. ACE14: Water Solutions For Any Size Utility

    What follows is an attempt to bring order to chaos, as well as a snapshot of the water industry’s most pressing challenges.

  2. Social Media For Utilities: How To Connect With Ratepayers On Twitter, Facebook

    Utilities all over the world are discovering that social media can be an effective, and often necessary, tool to communicate with ratepayers.

  3. The 4 Biggest Myths About Smart Meters

    Smart meters are no doubt the way of the future. The efficiencies they bring to water distribution make widespread implementation all but inevitable. However, as with any advanced technology (especially in the water industry), there are bound to be starts and stops along the way.

  4. The Book On Consumer Outreach For Utilities

    Many utilities have either waded or jumped headlong into customer communications and social media. But is any of it useful?

  5. Pump Stations Go Undercover (And Viral)

    For all the expert and vital work done in the water, wastewater, and stormwater industries, it generally doesn’t make great party conversation. Unfortunately, the efforts are so taken for granted that they go largely unnoticed by the general public. So how is it that a YouTube video about a pump station garners nearly million views and counting?

  6. Taking Water From Invisible To Invaluable: 27 Communication Objectives

    As demands on the water sector increase, leaders interested in shaping the future of water management are pushing the notion that water is water, whether its drinking water, stormwater or wastewater. Doing so, according to the experts, encourages "comprehensive thinking, planning and management of our waters on a transformational scale. By Donna Vincent Roa, PhD, ABC, CSR-P

  7. 3 Tips For Utilities On Effective Consumer Outreach

    Common understanding of the role water and wastewater utilities play in our daily lives is essential for the successful and sustainable management of water and financial resources. No one knows this better than drought-plagued California. Here are a few tips for teaching the value of water, inspired by a state that’s running out of it.

  8. Lessons On Communication For The Water Industry

    Water Online Radio talks to Dr. Donna Vincent Roa, water sector communication expert and managing partner of the Vincent Roa Group, about the importance of communication and innovation in the water industry.

  9. Aging Water Infrastructures Cause Citizens To Conserve

    Aging water infrastructures can lead to issues with water quality consistency, supply availability and can cause citizens to conserve while updated systems are being implemented.

  10. The Value Of Water: Much More Than A Matter Of Economics

    Earlier this month, the EPA published The Importance of Water in the US Economy, a follow-on report to a meeting of distinguished water leaders held December 2012 at American University on the value of water. A key finding of the report, which is based on a review of the literature and practice on the importance of water to the U.S. economy, is that it is difficult to find data that can accurately measure the true value of water to the economy. The data is elusive.