Using LinkedIn To Position Your Company As A Thought Leader

By Jim Lauria

This blog is a summary of a presentation I gave at the Water Quality Association’s annual convention in Orlando.

LinkedIn is a powerful tool not just to connect with potential customers, job seekers and peers, but to position yourself and your company as thought leaders in your industry. With more than 400 million members—including over 100 million active users—1 million specialty groups, and its powerful Pulse news aggregator, LinkedIn is a global conversation space and a forum for sharing great ideas whenever the mood strikes you, 24 hours a day.