• Water Is Beer
    My water career started with beer. No, not the amount I drank on my way to my chemical engineering degree at Manhattan College. I mean the 10,000+ hours I spent optimizing filtration systems in breweries throughout the world.
  • 9/11 Unsung Heroes: How River Water Valves Saved New York City's Subways

    When Jim Lauria visited New York's 9/11 Memorial and Museum several years ago, he learned there exists a lesser-known tale of heroism beneath the Twin Towers, involving a subterranean network of river water valves that played a vital role in protecting the city's subway system.

  • Selling The Value Of Water

    I love to read and recently published My 15 Favorite Water Books. (I just added one more to the list after reading Peter Gleick’s book The Three Ages of Water).

  • Peace Of Mind Starts With Your Water Supply

    It's no understatement to say that I am deeply into water. As a water professional, I think about water all the time. I stay current on the technologies that help keep our water supply safe. I am an avid student of the history of water systems. I grew up in New York City, home to the best-tasting water in the world, and I'm fortunate to live in the U.S., which has a high national standard for water quality, safeguarded by the colleagues I saw recently at AWWA's ACE conference.

  • Water Trading vs. Water Speculation: What Would Michael Lewis Say?

    I'm a big fan of author, reporter, and overall sharp-eyed observer Michael Lewis, author of Liar's Poker, The Big Short, Moneyball, and other explorations of the depths of economics and humans' capacity for brilliance...and greed. With a new wave of interest in water trading, facilitated by the Chicago Mercantile Exchange and NASDAQ listing water as a tradeable commodity, I'm very eager to get Lewis' take on what he sees.

  • Two Water Movies: The Harmful And The Hopeful

    Adam Tank and I just had Travis Loop as a guest on our podcast Water We Talking About, and he gave us an update on his initiative to do in-depth reporting on the PFAS issue. And our next guest is Aoife Kelleher, associate producer and lead researcher for the water documentary Brave Blue World. So I thought it would be a good time to repost my review on two very different water movies, Dark Waters and Brave Blue World.

  • When It Comes To Water, California Is The Canary In The Gold Mine

    Talking to a friend a couple of weeks ago, the malaprop "canary in the gold mine" popped into the conversation. That was worth a chuckle, but then a moment of reflection. What a perfect way to describe California, nicknamed The Golden State by eager miners during the Gold Rush of the 1840s and '50s, that has been yielding a steady stream of riches from its farms, forests, mines, and minds ever since.

  • Stormwater Management Is A Worldwide Challenge

    Last month, I wrote about San Francisco's great rain garden/bio-retention basin project. Strategically placed sunken curb cuts, swales, or park features collect stormwater and let it filter into the ground, reducing the pressure on overwhelmed storm drains and sewers.

  • Rain Gardens Guarding San Francisco

    Laurie Lauria and I spent last week moving out of San Francisco up to Napa, California, dodging the raindrops and taking advantage of a few dry days in this remarkably stormy winter — weather that makes this a perfect time to talk about the need to capture rainwater and protect overwhelmed urban sewer systems.

  • Water Messages From Above...

    At the end of 2022, I want to give a big thanks to all the guests who appeared on our #waterwetalkingabout podcast this past year.

  • Carbon Capture And The Circular Water Economy: Better Together

    I had the privilege of presenting at the Irrigation Association (IA) Show recently in Las Vegas on how smart irrigation leads to more efficient carbon capture. The topic is as timely as it gets — both water efficiency and carbon sequestration are high-visibility issues right now around the world — and the audience represented many of the top minds in irrigation and agriculture.

  • Bezos Earth Fund Should Focus On Water

    With Jeff Bezos announcing that he will be donating most of his wealth to philanthropic causes during his lifetime, I decided to repost my 2018 open letter to him on why his philanthropy should be directed towards water issues.

  • My 15 Favorite Water Books

    John Steinbeck famously said, “I guess there are never enough books”, and I would say that goes double for books about water. So during this holiday season, please think about giving a water book as a gift or maybe pick up one for yourself.

  • Case Studies Make A Strong Case For Ozone Sidestream Injection

    This article will explore various SSI systems and the principal benefit that each setup delivers. 

Jim Lauria

Jim Lauria


Jim Lauria is an executive in the water technology field with a proven track record of revenue growth, profit improvement, and new business development.

Having been president of both a mining company and a chemical distribution firm, he takes a CEO’s first-hand perspective of water as a strategic resource. Combining this experience with his many years selling water treatment systems and process solutions, he has developed a unique view of water stewardship. Jim is particularly adept at helping companies position their value in the water space by mapping strategies to navigate the convoluted relationships and complex regulations of local markets.

While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China, visiting breweries, oil refineries, and water treatment plants to direct a $45-million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization's publication on drinking water treatment, making him a Who's Who of WHO.

As a writer, Jim has written features and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog on the Huffington Post about global water management practices has received responses from all levels of industry and government. He is a top contributor for Water Online with his work consistently generating thousands of page views on a year-in and year-out basis.

Jim holds a Bachelor of Chemical Engineering degree from Manhattan College.

He lives in San Francisco with his wife, Laurie Lauria, who brings his life love, laughter, and alliteration.