• Cannabis: A Unique Perspective

    The cannabis industry is riding sky-high and heading for the clouds as legalization expands and markets grow. Cannabis growers are also poised to lead agriculture in water use efficiency and gain an upper hand in long-term contests over access to precious water.

  • Telling Water's Story; Selling Your Story

    Why good storytelling is important for improving the state of municipal water service.

  • My Favorite Water Podcasts

    When I pitched my idea of a water podcast to Adam Tank — marketer, storyteller, and millennial — he was skeptical because there were so many other water podcasts out there. I believed the world needed a podcast about telling the story of water, so I tackled the challenge just like I would take on any professional opportunity. I surveyed the landscape and created a mind map to get a sense of who else was in the space, and made it my business to learn from the best.

  • Water Quotes From Environmental Advocates

    Today, on Earth Day, I thought it appropriate to post my favorite water quotes from environmental advocates…

  • Water Quotes From Scientists

    The last post in my “Water Quotes from…” series was Water Quotes from Funny People. So this time I’d like to post water quotes from people who do serious work, scientists. The definition of a scientist is a person who is studying or has expert knowledge of one or more of the natural or physical sciences. That sounds like serious business to me.

  • Water Quotes From Funny People

    Water is a serious matter, but when I was traveling around the world, meeting with people, and benchmarking the best global water management practices, I found that humor, like water, is the universal solvent.

  • Deep Dive Into Data Reveals Powerful Ozone Story

    There's a lot of truth to the adage that knowledge is power — and what's equally true is that many of us don't realize the power that is literally at our fingertips. At Mazzei, we recently engaged in a six-month campaign to study opportunities in the ozone market for our venturi injectors and sidestream injection systems, which have been catching on in ozone installations covering a wide range of configurations and sizes. In many cases, companies like ours would turn to a market consulting firm for an expensive survey of the marketplace and high-level meetings to discuss the firm's advice.

  • Water Quotes From Women

    As many of my followers know, I have been writing about the connection between women and water for a long time. Here is an excerpt from a post I wrote a number of years ago, A Valentine to Women Who Keep the Water Flowing

  • Water Quotes From U.S. Presidents

    I recently wrote an open letter to President Joe Biden requesting a commitment to make the funding of U.S. water infrastructure a priority in his Build Back Better program. I sent a similar open letter to president-elect Donald Trump back in 2016.

  • An Open Letter To President Biden On Water

    Dear President Biden: Congratulations on your election, and on starting your term with a strong commitment to infrastructure, which you outlined during the campaign in your Build Back Better platform.

  • A Tale Of Two Movies: Brave Blue World And Dark Waters

    It was the best of water, it was the worst of water, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the year of COVID and Brave Blue World and the year of Dark Waters. Two films on water bridged the gulf between Charles Dickens' spring of hope and darkness of despair, showing audiences two sides of the ongoing evolution of the water industry.

  • Water Quotes From Famous People

    In my last post, Water Quotes from Movies and Films, and during our Water We Talking About? podcast with Paul O’Callaghan, I give a big thanks to actor Matt Damon for his efforts around water. In the hopeful documentary Brave Blue World, Matt expresses my sentiments and those of many of my fellow water professionals… "How lucky are we that we are the ones who get to solve this?"

  • Water Quotes From Movies And Films

    My favorite book of 2020 was about one of my favorite movies of all time, water or otherwise, Chinatown. In his book The Big Goodbye: Chinatown and the Last Years of Hollywood, author Sam Wasson gives the perspectives of screenwriter Robert Towne, producer Robert Evans, director Roman Polanski, and lead actor Jack Nicholson in the making of the 1974 film. The movie was inspired by the California Water Wars, a series of disputes over southern California water at the beginning of the 20th century, by which Los Angeles interests secured water rights in the Owens Valley.

  • Water Quotes From Chinese Teachings

    Recent LinkedIn posts have highlighted the tensions building up between India and China over Chinese control of the water supply flowing out of Tibet. Will Sarni posted the South China Morning Post headline “India and China gear up for a new battle, this time over water” and Stuart Shapiro provided a link to a Byline Times article “War Over Water: The New Flashpoint in the India-China Stand-Off”.

Jim Lauria

Jim Lauria


Jim Lauria is an executive in the water technology field with a proven track record of revenue growth, profit improvement, and new business development.

Having been president of both a mining company and a chemical distribution firm, he takes a CEO’s first-hand perspective of water as a strategic resource. Combining this experience with his many years selling water treatment systems and process solutions, he has developed a unique view of water stewardship. Jim is particularly adept at helping companies position their value in the water space by mapping strategies to navigate the convoluted relationships and complex regulations of local markets.

While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China, visiting breweries, oil refineries, and water treatment plants to direct a $45-million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization's publication on drinking water treatment, making him a Who's Who of WHO.

As a writer, Jim has written features and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog on the Huffington Post about global water management practices has received responses from all levels of industry and government. He is a top contributor for Water Online with his work consistently generating thousands of page views on a year-in and year-out basis.

Jim holds a Bachelor of Chemical Engineering degree from Manhattan College.

He lives in San Francisco with his wife, Laurie Lauria, who brings his life love, laughter, and alliteration.