• Bezos Earth Fund Should Focus On Water

    With Jeff Bezos announcing that he will be donating most of his wealth to philanthropic causes during his lifetime, I decided to repost my 2018 open letter to him on why his philanthropy should be directed towards water issues.

  • My 15 Favorite Water Books

    John Steinbeck famously said, “I guess there are never enough books”, and I would say that goes double for books about water. So during this holiday season, please think about giving a water book as a gift or maybe pick up one for yourself.

  • Case Studies Make A Strong Case For Ozone Sidestream Injection

    This article will explore various SSI systems and the principal benefit that each setup delivers. 

  • Cryptocurrency And Water

    With the meltdown of FTX and the price of Bitcoin sinking to a quarter of its high water mark of over $64,000 in value (now maybe two bit Bitcoin?), I decided to resurrect my 2018 post Is Cryptocurrency Going Down the Drain?...

  • Giving Voice To Water...

    As a new member of #WWEMA and a first time attendee at their annual conference, I have to say that Executive Director Vanessa Leiby, her staff and the board of directors led by Chairman Vince Baldasare delivered on their mission to be the voice of water and wastewater technology providers.

  • Bubble, Bubble Toil And Trouble

    With this being Halloween, I figured I would paraphrase the Song of the Witches from Shakespeare's Macbeth to continue my reporting on how bubble technology can play a major role in water treatment applications.

  • 5 Job Search Tips For Water Professionals

    When my friend Björn Otto published a recent post in his newsletter Water. Technology. Marketing., I told the story of how I used business cards during job searches. Remembering this hack compelled me to post the successful job search tips I have used throughout my career...

  • Water Is Technology

    When we think of high tech, we typically think about electricity. Fair enough. But power up a deeper search and you'll see how integral water is to the high-tech world.

  • Water Is Money

    "Why isn't water free?" Not surprisingly, that's a common query on Google — common enough that there are some outstanding responses right at the top of the screen when you type it in. After all, water is everywhere. And because it's vital to survival, we see it as a human right, linked to a moral imperative different from any other commodity. Of course, there are significant costs tied with pumping, conveying, metering and, perhaps most importantly, purifying the water we pay for. So, although we tend to undervalue water compared to its importance, we do have to pay something for it. Or, as my friend Steve Bhaerman likes to say, "water is a we-source, not a free-source."

  • Smart Irrigation For Agriculture Leads To More Efficient Carbon Capture

    Farmers are key to carbon capture, though many plans to reverse greenhouse gas emissions — such as the one described in Lawrence Livermore National Laboratory's 2020 report on California's efforts, Getting to Neutral — largely ignore them.

  • Water Is Energy

    More than 2,000 years ago, Greek and Roman engineers harnessed the power of water to drive grain mills, and the technology soon spread as far as China, where it was used to forge iron. By the 4th century, the Romans had scaled up water wheel technology to build a massive flour plant in Arles, France, powered by 16 overshot water wheels. During the Renaissance, Leonardo da Vinci sketched out visions of water-driven sawmills, forges, factories, and spinning works.

  • Water Is Food

    Celebrating Earth Day always reminds me of the great Arthur C. Clarke's observation that we shouldn't have called our planet "earth," but "ocean" instead — after all, it's mostly water. The same is true of food: most food is literally largely water, and every morsel of our food figuratively floats on a sea of water that was necessary to produce it.

  • Community Voices: California Farmers Are Key To Carbon Capture

    "Getting to Neutral" by the Lawrence Livermore Laboratory (LLNL) draws a roadmap to California's carbon neutrality by 2045, removing 125 million tons of CO2 emissions from the atmosphere (and the economy). But unlike the actual map of California, LLNL's carbon roadmap barely includes the 27 million acres of cropland and 16 million acres of grazing land. And that's a massive oversight.

  • A Perilous Choice: COVID Patients Or Safe Drinking Water?

    In August 2021, as Florida's hospitals were filling up with COVID-19 patients, the mayor of Orlando pleaded with local residents to reduce water use to free up liquid oxygen to provide life support for victims of the pandemic.

Jim Lauria

Jim Lauria


Jim Lauria is an executive in the water technology field with a proven track record of revenue growth, profit improvement, and new business development.

Having been president of both a mining company and a chemical distribution firm, he takes a CEO’s first-hand perspective of water as a strategic resource. Combining this experience with his many years selling water treatment systems and process solutions, he has developed a unique view of water stewardship. Jim is particularly adept at helping companies position their value in the water space by mapping strategies to navigate the convoluted relationships and complex regulations of local markets.

While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China, visiting breweries, oil refineries, and water treatment plants to direct a $45-million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization's publication on drinking water treatment, making him a Who's Who of WHO.

As a writer, Jim has written features and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog on the Huffington Post about global water management practices has received responses from all levels of industry and government. He is a top contributor for Water Online with his work consistently generating thousands of page views on a year-in and year-out basis.

Jim holds a Bachelor of Chemical Engineering degree from Manhattan College.

He lives in San Francisco with his wife, Laurie Lauria, who brings his life love, laughter, and alliteration.