• Water Is Energy

    More than 2,000 years ago, Greek and Roman engineers harnessed the power of water to drive grain mills, and the technology soon spread as far as China, where it was used to forge iron. By the 4th century, the Romans had scaled up water wheel technology to build a massive flour plant in Arles, France, powered by 16 overshot water wheels. During the Renaissance, Leonardo da Vinci sketched out visions of water-driven sawmills, forges, factories, and spinning works.

  • Water Is Food

    Celebrating Earth Day always reminds me of the great Arthur C. Clarke's observation that we shouldn't have called our planet "earth," but "ocean" instead — after all, it's mostly water. The same is true of food: most food is literally largely water, and every morsel of our food figuratively floats on a sea of water that was necessary to produce it.

  • Community Voices: California Farmers Are Key To Carbon Capture

    "Getting to Neutral" by the Lawrence Livermore Laboratory (LLNL) draws a roadmap to California's carbon neutrality by 2045, removing 125 million tons of CO2 emissions from the atmosphere (and the economy). But unlike the actual map of California, LLNL's carbon roadmap barely includes the 27 million acres of cropland and 16 million acres of grazing land. And that's a massive oversight.

  • A Perilous Choice: COVID Patients Or Safe Drinking Water?

    In August 2021, as Florida's hospitals were filling up with COVID-19 patients, the mayor of Orlando pleaded with local residents to reduce water use to free up liquid oxygen to provide life support for victims of the pandemic.

  • Water Is Health

    World Water Day both celebrates clean water and reminds us that 2 billion people live without access to it. Safe drinking water is one of the most fundamental elements of health — healthy water keeps people healthy; sick water makes people sick.

  • The Age Of Aquarius

    The cast of Hair seemed to know the start date of the Age of Aquarius — "when the moon is in the seventh house and Jupiter aligns with Mars" — though astrologers have argued for centuries about when the sun would be lined up with the constellation of the water carrier and signal the start of an era of enlightenment.

  • Water Is Life

    In the Beginning, there was water. The first couple of lines of the Bible describe a newly formed earth covered in water, a swirling deep. From there, the rest of creation emerged.

  • Are You A Water Player? Be The Brand.

    Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.

  • Cannabis: A Unique Perspective

    The cannabis industry is riding sky-high and heading for the clouds as legalization expands and markets grow. Cannabis growers are also poised to lead agriculture in water use efficiency and gain an upper hand in long-term contests over access to precious water.

  • Telling Water's Story; Selling Your Story

    Why good storytelling is important for improving the state of municipal water service.

  • My Favorite Water Podcasts

    When I pitched my idea of a water podcast to Adam Tank — marketer, storyteller, and millennial — he was skeptical because there were so many other water podcasts out there. I believed the world needed a podcast about telling the story of water, so I tackled the challenge just like I would take on any professional opportunity. I surveyed the landscape and created a mind map to get a sense of who else was in the space, and made it my business to learn from the best.

  • Water Quotes From Environmental Advocates

    Today, on Earth Day, I thought it appropriate to post my favorite water quotes from environmental advocates…

  • Water Quotes From Scientists

    The last post in my “Water Quotes from…” series was Water Quotes from Funny People. So this time I’d like to post water quotes from people who do serious work, scientists. The definition of a scientist is a person who is studying or has expert knowledge of one or more of the natural or physical sciences. That sounds like serious business to me.

  • Water Quotes From Funny People

    Water is a serious matter, but when I was traveling around the world, meeting with people, and benchmarking the best global water management practices, I found that humor, like water, is the universal solvent.

Jim Lauria

Jim Lauria


Jim Lauria is an executive in the water technology field with a proven track record of revenue growth, profit improvement, and new business development.

Having been president of both a mining company and a chemical distribution firm, he takes a CEO’s first-hand perspective of water as a strategic resource. Combining this experience with his many years selling water treatment systems and process solutions, he has developed a unique view of water stewardship. Jim is particularly adept at helping companies position their value in the water space by mapping strategies to navigate the convoluted relationships and complex regulations of local markets.

While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China, visiting breweries, oil refineries, and water treatment plants to direct a $45-million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization's publication on drinking water treatment, making him a Who's Who of WHO.

As a writer, Jim has written features and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog on the Huffington Post about global water management practices has received responses from all levels of industry and government. He is a top contributor for Water Online with his work consistently generating thousands of page views on a year-in and year-out basis.

Jim holds a Bachelor of Chemical Engineering degree from Manhattan College.

He lives in San Francisco with his wife, Laurie Lauria, who brings his life love, laughter, and alliteration.