Selling The Value Of Water

By Jim Lauria

I love to read and recently published My 15 Favorite Water Books. (I just added one more to the list after reading Peter Gleick’s book The Three Ages of Water).

This week on the Water Show, Björn Otto and Antoine Walter lamented about the lack of sales training for water professionals selling products and services into our industry. They discussed some of their favorite books on selling strategies which led me to look at my own bookshelf to recall the ones I have read throughout my career and encouraged my sales and marketing teams to do likewise.