Articles by Jim Lauria

31. The Age Of Aquarius 2/14/2022

    The cast of Hair seemed to know the start date of the Age of Aquarius — "when the moon is in the seventh house and Jupiter aligns with Mars" — though astrologers have argued for centuries about when the sun would be lined up with the constellation of the water carrier and signal the start of an era of enlightenment.

32. Water Is Life 1/21/2022

    In the Beginning, there was water. The first couple of lines of the Bible describe a newly formed earth covered in water, a swirling deep. From there, the rest of creation emerged.

33. Are You A Water Player? Be The Brand. 1/4/2022

    Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.

34. Cannabis: A Unique Perspective 9/22/2021

    The cannabis industry is riding sky-high and heading for the clouds as legalization expands and markets grow. Cannabis growers are also poised to lead agriculture in water use efficiency and gain an upper hand in long-term contests over access to precious water.

35. Telling Water's Story; Selling Your Story 9/7/2021

    Why good storytelling is important for improving the state of municipal water service.

36. My Favorite Water Podcasts 7/20/2021

    When I pitched my idea of a water podcast to Adam Tank — marketer, storyteller, and millennial — he was skeptical because there were so many other water podcasts out there. I believed the world needed a podcast about telling the story of water, so I tackled the challenge just like I would take on any professional opportunity. I surveyed the landscape and created a mind map to get a sense of who else was in the space, and made it my business to learn from the best.

37. Water Quotes From Environmental Advocates 4/22/2021

    Today, on Earth Day, I thought it appropriate to post my favorite water quotes from environmental advocates…

38. Water Quotes From Scientists 4/8/2021

    The last post in my “Water Quotes from…” series was Water Quotes from Funny People. So this time I’d like to post water quotes from people who do serious work, scientists. The definition of a scientist is a person who is studying or has expert knowledge of one or more of the natural or physical sciences. That sounds like serious business to me.

39. Water Quotes From Funny People 3/22/2021

    Water is a serious matter, but when I was traveling around the world, meeting with people, and benchmarking the best global water management practices, I found that humor, like water, is the universal solvent.

40. Deep Dive Into Data Reveals Powerful Ozone Story 3/11/2021

    There's a lot of truth to the adage that knowledge is power — and what's equally true is that many of us don't realize the power that is literally at our fingertips. At Mazzei, we recently engaged in a six-month campaign to study opportunities in the ozone market for our venturi injectors and sidestream injection systems, which have been catching on in ozone installations covering a wide range of configurations and sizes.