Articles by Jim Lauria

31. Are You A Water Player? Be The Brand. 1/4/2022

    Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.

32. Cannabis: A Unique Perspective 9/22/2021

    The cannabis industry is riding sky-high and heading for the clouds as legalization expands and markets grow. Cannabis growers are also poised to lead agriculture in water use efficiency and gain an upper hand in long-term contests over access to precious water.

33. Telling Water's Story; Selling Your Story 9/7/2021

    Why good storytelling is important for improving the state of municipal water service.

34. My Favorite Water Podcasts 7/20/2021

    When I pitched my idea of a water podcast to Adam Tank — marketer, storyteller, and millennial — he was skeptical because there were so many other water podcasts out there. I believed the world needed a podcast about telling the story of water, so I tackled the challenge just like I would take on any professional opportunity. I surveyed the landscape and created a mind map to get a sense of who else was in the space, and made it my business to learn from the best.

35. Water Quotes From Environmental Advocates 4/22/2021

    Today, on Earth Day, I thought it appropriate to post my favorite water quotes from environmental advocates…

36. Water Quotes From Scientists 4/8/2021

    The last post in my “Water Quotes from…” series was Water Quotes from Funny People. So this time I’d like to post water quotes from people who do serious work, scientists. The definition of a scientist is a person who is studying or has expert knowledge of one or more of the natural or physical sciences. That sounds like serious business to me.

37. Water Quotes From Funny People 3/22/2021

    Water is a serious matter, but when I was traveling around the world, meeting with people, and benchmarking the best global water management practices, I found that humor, like water, is the universal solvent.

38. Deep Dive Into Data Reveals Powerful Ozone Story 3/11/2021

    There's a lot of truth to the adage that knowledge is power — and what's equally true is that many of us don't realize the power that is literally at our fingertips. At Mazzei, we recently engaged in a six-month campaign to study opportunities in the ozone market for our venturi injectors and sidestream injection systems, which have been catching on in ozone installations covering a wide range of configurations and sizes.

39. Water Quotes From Women 3/8/2021

    As many of my followers know, I have been writing about the connection between women and water for a long time. Here is an excerpt from a post I wrote a number of years ago, A Valentine to Women Who Keep the Water Flowing…

40. Water Quotes From U.S. Presidents 2/16/2021

    I recently wrote an open letter to President Joe Biden requesting a commitment to make the funding of U.S. water infrastructure a priority in his Build Back Better program. I sent a similar open letter to president-elect Donald Trump back in 2016.