Value Of Water Coalition Unveils New Education Campaign And Toolkit, ‘What's the Value of Water?'

Materials are Free for Water Agencies, Community Based Organizations, Environmental Groups, Educational Providers, Business Leaders, and Others to Use in Their Education Efforts

Today the Value of Water Coalition unveiled its new education campaign and toolkit: “What’s the Value of Water?” Using striking images, the campaign aims to shine a light on water—our most precious, but often invisible, resource. These education materials are available for free to any organization that is working to raise awareness about the importance of investment in water infrastructure and water resources.

“The Value of Water Coalition is proud that we created these beautiful and functional educational materials to help organizations around the country educate and engage people about the true value of water,” said Radhika Fox, Director of the Value of Water Coalition and President of the U.S. Water Alliance. “It was an amazing process of collaboration among the 30 members of our coalition. We have some of the top leaders in water engaged in our Coalition, and this toolkit brings together decades of expertise in how to effectively communicate the value of water.”

“It’s imperative that we recognize the value of water in so many facets of our daily lives,” said David LaFrance, Chief Executive Officer of the American Water Works Association. “Water is the world’s most important resource, and the systems that clean it, bring it to our homes, and return it to the environment are critical to our communities. Our lives, our economy, our public safety are severely impacted if we lose access to water service even for a day.”

“Our water resources are being stressed more than ever, but it can be challenging to communicate this in ways that we can all relate to. Sometimes the most impactful message about water is the simplest one: what would it be like to live a day without it,” said Eileen O’Neill, Executive Director of the Water Environment Federation. “We can all benefit from taking a moment to think about water and the importance of maintaining the systems that support our communities. We hope the entire water sector uses these materials to spread the message of this campaign from coast to coast.”

The “What’s the Value of Water?” toolkit provides the following materials to any organization that wishes to educate and engage people about the value of water:

• Billboards
• Outdoor advertisements
• Print advertisements (horizontal and vertical layouts)
• Bill Stuffers
• Conference Banners
• Water Fact Sheet
• Message Guide
• Shareable Social Media Graphics

All materials are available for download on the Value of Water Coalition website: www.thevalueofwater.org. Please review usage guidelines before publishing any materials.

About the Value of Water Coalition
The Value of Water Coalition educates and inspires people about how water is essential, invaluable, and needs investment. The Coalition has come together to advance positive solutions to our nation's pressing water challenges. Members include: Alexandria Renew Enterprises, American Society of Civil Engineers, American Water, American Water Works Association, Association of Metropolitan Water Agencies, Atlanta Department of Watershed Management, Black and Veatch, Brown and Caldwell, Camden County Municipal Utilities Authority, CH2M, DC Water, Dow Chemical Company, Hampton Roads Sanitation District, Hazen and Sawyer, Kansas City Water Services, LA Sanitation, Metropolitan Sewer District of Greater Cincinnati, Metropolitan Water Reclamation District of Greater Chicago, MWH Global, National Association of Clean Water Agencies, National Association of Water Companies, Northeast Ohio Regional Sewer District, Philadelphia Water Department, San Francisco Public Utilities Commission, United Water, U.S. Water Alliance, Veolia, Water Environment Federation, and Xylem.