Article | April 3, 2019

How To Cannibalize Your Own Technology

Source: Mazzei Injector Company, LLC
Jim Lauria

By Jim Lauria

Business people love to talk about "disruption." They pride themselves on eating their competitors' lunch. Where their markets used to be about raving fans, now it's about inspiring craving fans, fueled by "hunger marketing" and the fear of missing out. There's a lot of dog-eat-dog philosophy...which is why it's important for companies to be willing to cannibalize their own technologies.