Articles by Jim Lauria

71. Share Your Passion 8/26/2016

    Speaking at the Water 2.0: Digital Transformation for the Water Industry Conference in San Diego in early August was an exciting challenge. Here was a tech-savvy, deep-thinking audience that clearly saw the challenges and opportunities presented by America’s need to invest $2.5 to $4 trillion for water and wastewater upgrades over the next 20 years.

72. California Dreaming: The Need For Homegrown Agricultural Water Technology 8/8/2016

    In drought-plagued California, the supply of water falls well short of demand — with food production hanging in the balance. The implications are felt globally, but relief can be found locally.

73. An Independence Day Salute To Our American Heroes 7/1/2016

    Last month I tipped my hat to America’s rural water districts in the blog post Rural Water Systems: Dancing Backwards and in High Heels. As Americans prepare for Independence Day, it’s a perfect time to salute some truly unsung American heroes: the people who operate our nation’s drinking water and wastewater treatment plants.

74. On The Online Soapbox: Blogging Tips To Open The Spigot For Content Marketing Programs In The Water Industry 6/24/2016

    Just a decade or so old, blogging has become a powerful tool for marketing in the water industry—particularly the kind of content marketing that grows from thought leadership rather than flogging features and benefits. Water technology is particularly well-suited to blogging because it touches on some of the magic ingredients of a great blog: timely topics, big ideas and technology.

75. Rural Water Systems: Dancing Backwards And In High Heels 5/24/2016

    About 30 years ago, a Frank and Ernest cartoon tipped its hat to Fred Astaire while giving long-overdue credit to Ginger Rogers. “Sure, he was great,” said a lady in front of a movie theater sign touting a Fred Astaire film festival, “but don’t forget that Ginger Rogers did everything he did…backwards and in high heels.”

76. World Water Day Redux 3/22/2016

    It has been five years since I first published this post on World Water Day to remind the general public on how they can play a role in conserving one of our world's most precious resources. It is as relevant now as it was then.

77. Sensorship In The Water Sector 3/1/2016

    Sensorship in the water sector is an issue of growing importance, something that will touch all of us right where we live.

78. Is Water Shortage The Next Big Short? 2/4/2016

    At the end of The Big Short, a postscript stated that one of the story's protagonists, Dr. Michael Burry (played by Christian Bale), was now focused on investing in only one commodity: water. That got my attention.

79. I've Looked At The Cloud From Both Sides Now 10/6/2015

    In Bakersfield, at Mazzei headquarters, a cloudless sky is a common sight—especially during the current drought. However, the folks up in Silicon Valley have dreamed up a massive global cloud…and it’s full of water.

80. Women And Water 9/21/2015

    In my last column, I referred to “men of a certain age,” zeroing in on the readers most likely to be fascinated in the ’70s and ’80s with both old monster movies and young Brooke Shields. But in no way do I believe water is a male problem (or a female one, at that). Water is an issue that unites us all.