From The Editor | June 28, 2017

Water Worries In 2017 And Beyond


By Kevin Westerling,


The American Water Works Association’s annual State of the Water Industry (SOTWI) study reveals declining confidence compared to recent years.

If the drinking water industry is anything, it’s consistent. For over a century, at least since the inception of chlorine treatment in the early 1900s, clean water has been readily available thanks to the combination of people, technology, and infrastructure that make it so. And when it comes to utility operators, their outlook is on par with their performance — that is, remarkably consistent. In recent years, their concerns and outlook have remained largely the same, typically forecasting better days ahead. That hopeful attitude is natural, as scientific studies have shown that we humans have an ingrained “optimism bias.”

So it is slightly concerning that in 2017, SOTWI respondents bucked the trend — and even their human predisposition — by viewing the water industry as pessimistically as ever.

AWWA asked its members to rate the current health, or “soundness,” of the water industry on a scale of 1 to 7, and to project five years into the future. In both cases, the scores came in at all-time lows for the SOTWI study, first conducted in 2004. Current soundness had always been rated between 4.5 and 4.9, but dropped to 4.3 this year. Likewise, the five-year outlook had always ranged from 4.4 (the previous low, in 2016) to 5.0, yet was also rated 4.3 in 2017 (looking ahead to 2022).

While this downtick does not signal an avalanche of pessimism, it does indicate a general and uncharacteristic erosion of confidence. So what is it that has these traditionally steady men and women of water concerned? The survey tells us that as well.

5 Biggest Issues

The issues aren’t new. In fact, the top five for 2017 are the same as last year (with some rejiggering of order):

  1. Renewal and replacement of outdated water/wastewater infrastructure (#1 in 2016)
  2. Financing for capital improvement projects (#2 in 2016)
  3. Long-term availability of water supply (#4 in 2016)
  4. Public understanding of the value of water systems/services (#3 in 2016)
  5. Public understanding of the value of water resources (#5 in 2016)

The consistency of concerns above is not surprising as they have not been appropriately addressed since they came to be a problem. Why is this? Because of the incredible scope of rebuilding needed (see #1), costs can be prohibitive (see #2), especially when there is scant public and political will (see #4 and #5) to fund improvements. These factors, considered alongside the natural threat of climate change, coalesce to put water supplies that have long been taken for granted at risk (see #3).

The shorter answer, however, is that it comes down to money.

Penny Wise, Pound Foolish?

Any deferred maintenance for pipeline infrastructure will end up costing more in the long run, yet public money is often shifted from water and wastewater needs to pay for “showy” (i.e., above-ground) projects that elicit more immediate community gratification and, for politicians, votes.

But pipeline breaks that cause service disruptions, property damage, and require emergency, around-the-clock repairs are much more expensive than planned, predictive, and preemptive maintenance, so it’s better to invest sooner rather than pay the ultimate price later.

AWWA asked its members to rate the current health, or “soundness,” of the water industry … and to project five years into the future. In both cases, the scores came in at all-time lows.

Unfortunately, utilities’ main source of investment is trending down as the cost of maintenance is expected to rise. Sixty-six percent of survey respondents reported declining (40 percent) or flat (26 percent) sales at the utility level. At a per-account level, the combined number is nearly 80 percent — 49 percent in decline and 29 percent flat. If indeed the cost of service is increasing, it is clear that sales revenue cannot keep pace. As a result, 93 percent of survey respondents indicated that their utilities are adjusting their cost recovery approach. If rate hikes or the sometimes-controversial solution of public-private partnerships are part of the plan, effective communication will be critical and may also need adjusting. According to the AWWA report, “Both utility and non-utility personnel consider the water industry’s communication somewhat ineffective.”

Regulatory Concerns

Shifting to what utilities have always done well, protecting the public, the survey asked what regulations are of greatest concern currently. The top three were: (1) point source pollution, (2) chemical spills, and (3) PFOA/PFOS, which are chemicals once used in commercial product manufacturing, firefighting foam, and industrial processes that persist regionally in groundwater.

Looking into the future, the respondents cited three different areas of regulatory concern: (1) pharmaceuticals and hormones, (2) security and preparedness, which includes cyber- and physical security as well as emergency response, and (3) nonpoint source pollution.

Whatever comes to pass, utilities have earned our trust in keeping the public safe and our water clean. However, they are being tested now more than ever and staring down the barrel at even greater challenges. Frankly, they are feeling the heat. What they need now, beyond the well-earned trust, is support from all whom they serve — that is everyone — so that they may continue to be models of consistency.