Article | May 24, 2023

Water Sustainability: Encouraging And Enabling Change With Measurement

By Krishna Prashanth, ABB Measurement & Analytics


Our blue planet is so called because it is 70% covered in water, however just 3% of that water is fresh. Whilst for many around the world it is difficult to imagine a time when water may not be readily available as we turn on a tap, some 1.1 billion people around the world are without access to water.

Demand for water is accelerating. Since 1950 the volume of water use has grown at twice the rate of global population growth. How can the water industry encourage sustainable use of this precious resource?

Explore how the global water industry can take an active role in encouraging people to change the way they use, consume, and manage water.

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