Understanding The Differences Between A Digital Journey And Digital Strategy

By Cliff Brandon, CBIP, Trinnex

Deciding on a successful digital direction for your organization involves wading through many competing factors. What once passed for ‘normal’ now has changed due to societal and economical challenges, such as the pandemic, the “great resignation”, retirements, supply chain issues, and climate change. Given these ancillary factors, how can you create a resilient digital journey?

For some, the ‘digital journey’ might be a fuzzy concept, but it is essentially understanding the steps one would take to get from where you are (As-Is environment) to the future (To-Be environment).

Not that digital journeys are not mild or easy. They are anything but mild. A digital journey encompasses the technical and non-technical resource changes you and your organization will make over time. While most traditional journeys have destinations, some organizations may reach milestones commemorating the completion of select feats.