Traditionally (and unfortunately), contact between water providers and their customers has been mostly negative. Utilities might only share news on rate hikes, health advisories, service or traffic disruptions, etc., and typically only hear from customers who have a complaint. However, there are utilities with great reputations and relationships in the communities they serve; and the key to their success, besides providing excellent service, is a focus on positive communication.
One of the leading utilities in the U.S., exemplary for both accomplishment and outreach, is Louisville Water Company. It's the only utility in the country that has branded its tap water, called Louisville pure tap®, to heighten the awareness of its high quality — as good as bottled water, at a fraction of the cost, delivered right to your tap — as well as the visibility of the utility itself. And that's just part of Louisville Water Company's story, best told (naturally) by its VP of Communications & Marketing, Kelley Dearing Smith. Listen to the Water Talk interview below to hear more.