Article | September 20, 2018

The Value Of Water: Measuring, Managing, Mastering


Last month Master Meter, Inc. presented at the Smart Water Summit at the PGA Resort & Spa in Palm Beach, FL. Since 2014, the Agora Smart Water Summit has brought together vendor partners and water utilities to create an intimate environment for in-depth discussions about updating technology and improving infrastructure. Technology and infrastructure improvements come with a price tag, one which requires the financial buy-in of the public stakeholders.

Without a clear valuation of water and the services provided by the water industry, the argument for investment becomes a moot point to the uninformed citizen. The value of water and communicating that message is a vital part of the conversation. Ian MacLeod, vice president of marketing at Master Meter, delivered the luncheon keynote at the 2018 Smart Water Summit. He had this to say about the value of water.

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