The Elected Official's Guide To Understanding The US Lead Effect

“The water crisis in Flint is the Cuyahoga River fire of our generation: an event that thrust a widespread but underappreciated problem into the national consciousness.”

These are strong words from Texas A&M professor Manny Teodoro, but with utilities across the country experiencing what PR professional Mike McGill calls the “Flint effect” there seems to be a lot of truth in that statement. As complex as the situation is, the most derision seems to come from one of the simplest issues to address—more effective communication and transparency with the public.dr