News | June 2, 2014

RWL Water Rebrands To Unify Its Global Presence

Source: Fluence
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The change eliminates the word “Group” from its name, introduces an enhanced logo and brings portfolio companies under one unified, global identity.

RWL Water Group changed its name to RWL Water, effective June 1, 2014, the Company recently announced. The subtle change eliminates the word “Group” from the official name in order to signify its emphasis on operating as a singular global water solutions company. All of RWL Water’s portfolio companies (formerly known as Nirosoft Industries Ltd, AEROMIX Systems, Inc., Eurotec WTT S.r.l., and Unitek S.A.) will do business as RWL Water.

RWL Water’s unified brand reflects the company’s seamless integration of technologies, solutions, talent, resources, and financial capabilities worldwide. To emphasize this message, the company introduced a new brand design, color specifications, and a revised logo. The revised primary logo of RWL Water is white with a gray gradient and a subtle graphical shine. The white color was chosen due to its international recognition for purity, cleanliness, and goodwill.

Changes that reflect the new brand and revised logo have been made to core material, such as business cards, literature, and the company’s website.

“The name change is more than a logo change or new brand standards,” according to Henry Charrabé, President & CEO of RWL Water. “Over the years, RWL Water acquired various portfolio companies that operated separately under their heritage brand names. The company-wide name change signifies a move to more closely align our business units and leverage our strengths in a singular international organization to better serve our clients around the world,” says Charrabé.

About RWL Water
Founded by Ronald S. Lauder, RWL Water was established with a vision to become the leading global water, wastewater, and reuse solutions provider in the middle market. The company offers global solutions for desalination, water, wastewater, waste-to-energy, recovery & reuse, and food & beverage processing. RWL Water provides leading edge sustainable water, wastewater, and reuse solutions by deploying its internationally experienced and highly responsive team, dedicated to achieving clients’ economic and operational goals.

The company has designed plants on all seven continents to help industrial and municipal clients treat their complex water and wastewater effluents in affordable, energy efficient ways. With more than 7,000 sites installed in over 70 countries around the world, RWL Water has a reputation for innovative engineering and fast deployment.

RWL Water’s core operations are strategically located in North & South America, the Middle East, and Europe to provide rapid response through its network of sales, service, technical, and engineering professionals worldwide. For more information, visit

SOURCE: Fluence