Historically, organizations have done a very good job of collecting data, but a very poor job of understanding any of the data that was collected. This is changing. Come listen to the City of Salem’s story about a cyanotoxin health scare in its finished drinking water and what the City is doing to prevent it from occurring again. Hear how the City is using momentum from this event to change the data culture from passive data collection to predictive data analytics. The City is building harmful algae bloom (HAB) prediction software with the help of OSIsoft and The Prediction Lab. With advanced warning of a HAB formation, the City and public will be much better equipped.