Modernizing Innovation Through Customer-Focused Change

In this episode of the Water Online Show, host Angela Godwin speaks with Kyle Couture, Marketing Services Manager for American Cast Iron Pipe Company (ACIPCO), live from ACE. Kyle shares how ACIPCO has recently undergone a strategic branding update, complete with a new booth and refreshed logo, to reflect the company’s evolving focus on innovation and collaborative delivery. Kyle explains that collaborative delivery is a project management approach that brings all stakeholders to the table early in the design process, ultimately resulting in faster, more cost-effective, and more tailored infrastructure outcomes. For ACIPCO, this shift has driven process innovations, enabling more agile product delivery timelines and creative manufacturing adjustments.