Measure What Matters

WE’VE HEARD IT FOR YEARS…

“What’s measured is what matters.” This is true for many organizations, especially as data drives more and more of the business — and it’s often how executives make decisions. Even when data seems to contradict our beliefs, as humans, we tend to cling to certain biases and make decisions based on gut feelings. Perhaps you can relate to this, especially if you’ve been in the water industry for a long period of time. Some decisions begin to feel like muscle memory.