Global Bottled Water Market Driven By Health Conscious Consumers
The increasing consumer demand for a healthy soft drink option, the heightened awareness of the need to stay hydrated and the greater accessibility of bottled water in emerging economies have driven the strong growth in bottled water globally. The global charge by bottled water in recent years has been supported by strong growth in bulk formats, such as water for coolers, and the growing familiarisation with small pack 'everyday hydration' in all corners of the globe. Access to safe water remains a challenge in many parts of the developing world. Here, bottled water is fundamentally relied upon through a variety of pack formats, sizes and distribution channels.
With a 9% compound annual growth rate (CAGR) in the years 1999 to 2004, bottled water has become a soft drinks force to be reckoned with. Consumption in 2004 was notably knocked by poor summer weather in Europe. However, despite this, the market advanced by 4.7% globally.
As the rise of bottled water consumption illustrates, health is becoming an increasingly influential factor in consumers' choice of soft drink. Whilst bottled water has gained positively from this focus on wellbeing, other soft drinks, most notably carbonates, have been criticised for, at times, high sugar content. In particular, the rising issue of obesity is a major challenge for the soft drinks industry. There are currently more than 300 million obese people in the world, according to the World Health Organisation, and the high consumption of sugar rich soft drinks has been accused of contributing to this problem. Health issues are already influencing the dynamics of the soft drinks industry and this is likely to become more pronounced as time goes on. In this climate, bottled water remains a likely beneficiary.
All the information in Zenith International's new Global Bottled Water Report 2005 is also featured online at the company's www.globaldrinks.com website. Report purchasers receive a 12 month subscription to global bottled water market updates. Utilising the website at www.globaldrinks.com, purchasers of the Global Bottled Water Report 2005 are able to manipulate information according to need. Information in the online database at www.globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments. Together, the report and access to www.globaldrinks.com provide a wealth of insights into global bottled water consumption patterns.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Zenith's Global Bottled Water 2005 report is meticulously researched and is divided into eight main sections - a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 75 countries plus others, across 11 years (6 years historic; 5 year forecast).
SOURCE: Research and Markets