Article | July 2, 2021

Generating Designs Has Never Been Easier

By Gabor Varga, Product Owner, Transcend Water

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Managing a constantly evolving, unique, and complex product like the Transcend Design Generator is always a challenge, but we cannot forget that usability and user experience always comes first.

As a Product Owner and a UX/UI designer probably you can guess I’m not the typical wastewater engineer that saves the world. But this setback is rather handy when you’re developing an easy-to-use yet, still fully functional application. With some simple card sorting techniques, we’ve been able to quickly break down the main elements of the site in groups with intuitive, straightforward names. Even with the most complex user flows, we’ll only have a couple of steps and the user has the freedom to move back and forth if something needs correction.

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