News | October 11, 2017

eMarketer Updates US Time Spent With Media Figures

eMarketer Updates US Time Spent With Media Figures

According to eMarketer, the US Adult averages 12 hours and 1 minute with major media on a daily basis. That’s a lot of time. Half of this consumption takes place on a mobile phone. It’s staggering to think about how much information we are taking in. The big question for us in the water and wastewater market is how on earth is our content supposed to compete with the sports, family and pets updates:

https://www.emarketer.com/Article/eMarketer-Updates-US-Time-Spent-with-Media-Figures/1016587

Image credit: "Cellphone," Victor, 2014, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/