Building Trust: How Water Quality Monitoring Can Strengthen Consumer Relationships

Water utilities perform a life-saving service to all their customers by producing and distributing clean, potable water. The process of treating water and delivering it into homes and businesses is complicated, and any number of things can go wrong. Nonetheless, the vast majority of utilities perform their job dutifully and successfully day after day.

Despite this, many Americans worry about the quality of their water. In the age of modern communications, consumers are quick to reach out via any and all means to complain if their water does not look, smell, or taste to their expectations. In order to reassure consumers that they and their water are safe –– as well as to stay ahead of legitimate risks –– many water utilities are turning to online water quality monitoring in the distribution system.