Who Is AI Elevating As A Trusted Voice In The Water Industry?

By Trisha Gladd, Director of Content Development & Strategy, Water Online

AI-driven discovery is changing how expertise is recognized. Marketers who adapt their content for both humans and AI will secure earlier visibility and stronger authority in a crowded landscape.

Today’s water and wastewater utilities are as strained as the aging infrastructure that supports their operations. Increasing stress and complexity from critical issues like population changes and evolving environmental regulations — combined with decades of underinvestment — are hindering the industry’s ability to secure a sustainable and resilient water supply for the communities that depend on it.