News | July 2, 2020

US Water Dispense Market Tops 8 Million


The number of water dispensers in the United States has been growing by around 4% a year and topped 8 million for the first time in 2019, according to the new US Water Dispense Market Report from Zenith Global, the food and drink experts.

Revenue, however, fell back by 1% to $4.1B after steady growth until 2017. This was mainly because of a shift from bottled water dispensers to fitted dispensers that filter municipal water at the point of use.

Bottled water dispensers accounted for nearly 6 million units, 73% of the total, down from 78% in 2014. Point of use dispensers have grown from under 1.4 million to over 2.1 million during the past 5 years to take a 26% share. The remaining 1% consists of integrated tap systems.

Most water dispensers are located in workplaces, representing two thirds of all installations. The other key locations are: healthcare; hotels, restaurants and catering; and domestic.

The Zenith Global 2020 US Water Dispense Market Report also includes an assessment of:

  • innovation and disruption, notably bottle fillers
  • political, economic, social and other change, such as municipal water concerns and environmental issues
  • small business numbers and opportunities
  • bottled water dispense rentals, sales, throughput, machine types, contracts and cancellations
  • point of use conversion rates and key performance indicators.

“The 5 leading players, with a combined 56% of units, have made a total of 16 acquisitions between them since January 2019 in what is building up to a major restructuring of the industry,” commented Zenith Global Chairman Richard Hall. “The biggest was the purchase by second placed DS Services of third placed Primo in March 2020 for $775B. This could be exceeded, following the June 2020 announcement that first placed Nestlé Waters North America intends to divest its water dispense business.

“The coronavirus pandemic is also forecast to have a major effect on the market, causing a substantial decline of 13-20% in 2020, followed by a rapid or slower recovery, returning to growth in 2021 in our moderate impact model and as late as 2023 in our significant impact model,” he concluded.

About The Zenith Global
The Zenith Global 2020 US Water Dispense Market Report is the definitive guide to the industry, providing key data and analysis to identify growth opportunities and excel in this dynamic sector. The report includes data from 2014 and offers three forecast scenarios to 2024 in the light of coronavirus. For more information, visit or email

Source: The Zenith Global