The Water Online Show: Why Innovation Still Struggles To Scale In Water

Tune into this episode for a wide-ranging conversation with Jim Good, Chairman and Founder of Parkview Advisors, that explores why progress in the water sector often moves more slowly than the technologies designed to advance it. Rather than focusing on any single solution, the discussion highlights the interplay between risk tolerance, operational realities, and the scale of the market itself, revealing how even strong ideas can struggle to gain traction. We also explore where meaningful change is beginning to surface — and why the path forward depends less on breakthrough moments and more on aligning practical needs with tools that actually fit how utilities operate day to day.