The Water Online Show: The Real Barriers Holding Back Digital Water Adoption

In this episode of The Water Online Show, Travis Kennedy and Kevin Westerling sit down with Seth Werlinsky, Director of Strategy and Growth for Boeh Agency, to tackle a question that continues to frustrate the water sector: if digital solutions are so powerful, why aren’t utilities embracing them faster? From AI-driven insights to smarter system visibility, the tools are there — but adoption remains uneven. As Werlinsky explains, the issue isn’t innovation itself, but the gap between what’s being built and how it’s being delivered, understood, and ultimately trusted by utilities.

What follows is a candid conversation about what’s really holding the industry back, challenging both vendors and utilities to rethink their roles. If digital transformation is going to take hold, it won’t be because of better technology — it will be because both sides finally align on how to make it work. Listen to learn more.