Puraffinity Enters Distribution Agreement With Giotto Water As Distribution Partner In Italy

Puraffinity Enters Distribution Agreement with Giotto Water as Distribution Partner in Italy to Widen Access to the Italian Market and Support PFAS Compliance Under New EU Drinking Water Rules

Puraffinity, a UK-based science-driven water technology company focused on removing PFAS from water, today announced a distribution agreement with Giotto Water S.r.l., part of Giotto Group, to expand access to Puraffinity’s PFAS treatment solutions for municipal and industrial customers across Italy.

The distribution agreement strengthens Puraffinity’s ability to support Italian customers responding to new PFAS requirements under the EU Drinking Water Directive, which entered into application on 12 January 2026. The partnership expands access to Puraffinity’s advanced adsorption media solutions in Italy and combines high-performance PFAS removal media with readily deployable systems to support efficient implementation and operations.

“Regulatory expectations for PFAS in water, including drinking water, are now tightening across Europe, and Italy is no exception,” said Vincent Cailaud, Chief Executive Officer at Puraffinity. “This distribution agreement with Giotto is an important milestone for Puraffinity. It strengthens our ability to serve Italian utilities and industrial water users with a complete solution, pairing differentiated adsorption media and practical deployment with ongoing operational support from Giotto’s established service organisation in Italy.”

Puraffinity’s adsorption media is engineered to enable a compact system design with efficient PFAS removal, supporting instalations where space is limited and reducing the total cost of PFAS treatment. By combining Puraffinity’s technology with Giotto’s ability to perform comprehensive service and maintenance activities, which ensures reliable system operation and long-term support, the companies aim to accelerate deployment for clients navigating tightening PFAS requirements.

About Giotto
Giotto Water S.r.l., part of Giotto Group, delivers water and sludge treatment solutions for municipal and industrial customers, providing project delivery, instalation and service support across Italy. For more information, visit www.puraffinity.com.

About Puraffinity
Puraffinity is a science-driven technology company developing advanced adsorbent media built for PFAS removal, making water treatment more effective, compact, and cost-efficient for industries, municipalities, and environmental service providers. For more information, visit https://www.giotto-group.it/giotto-water.