Lovibond Launches Single And Multi-Parameter Colorimeters: Accurate, Durable, And Innovative

Lovibond is delighted to unveil the MD50 and MD150 Colorimeters to the North American market, setting a new benchmark in portable water testing.

With a robust lineup of 12 models, this family of hand-held colorimeters is engineered to combine precision, durability, and user-friendly design. Capable of performing up to 5,000 tests on a single set of batteries, each device is encased in an IP67 chemical-resistant housing, ensuring reliability even in challenging conditions.

Sharing measurement data is effortless with options for USB-C connectivity or wireless data transfer via the AquaLX app, empowering professionals to work smarter, not harder.

"The MD50 and MD150 colorimeter portfolio provides our customers with highly accurate, durable instruments that deliver rapid results—measuring in under three seconds—and offer seamless NFC data transfer. We are confident the market will quickly recognize the exceptional value and innovation these products bring," said Brad Martell, President of Lovibond.

Key Features at a Glance

• Advanced Optical System: Takes accurate measurements in less than three seconds.^*
• Rugged Design: Rubberized side panels enhance durability for dependable use in harsh environments.
• Data Management Made Easy: Automatically stores the last 100 readings with time and date stamps—data remains intact even during battery replacements.
• Pre-Programmed Methods: Fully compatible with Lovibond tablet, liquid, and powder reagents.

Learn more about the MD50 and MD150 portable Colorimeters at https://www.lovibond.com/en/PW/Water-Testing/Products/Lab-Portable-Instruments/ColorimetersPhotometers/MD50-Photometer 

About Lovibond:
For over 130 years, Lovibond has specialized in manufacturing analytical products for water quality and color. We are proud to offer testing solutions to our customers in over 160 countries. From easy-to-use visual test kits to complex spectrophotometers, we are confident that you can find a testing solution that fits your accuracy and budget requirements.

We look out for the little things that make a big difference in simplifying analysis. From designing reagent packaging that is easier to open and dispense to designing instruments that work in the laboratory or the field, our goal is to save you time and reduce the chance of measurement errors.

From the water we drink and the food we eat to the everyday products we use, consumers deserve transparency. Lovibond analytical products deliver accurate results so our customers can produce a safe product for their consumers. We are committed to providing excellent products and customer service.

^*Your results may vary depending on sample and conditions.