In 2016 Hillsborough County Public Utilities, a forward thinking organization, initiated the first direct potable reuse pilot project in Florida. In its efforts to utilize 100 percent of its reclaimed water, the progressive utility created a successful program to effectively suspend surface water discharges. The pilot project validated direct potable reuse, which is now a key initiative for many central Florida utilities due to the implementation of the Central Florida Water Initiative requiring the additional utilization of reuse water resources.
Hillsborough County partnered with the WateReuse Association to find the best use for reclaimed drinking water, and started the conversation about potable reuse with beer! Working with Special Hoperations, a beer brewing organization located in Tampa, they planned to provide potable reclaimed water for the purpose of craft beer brewing in the New Water Brew Competition.