Environics Communications And Donna Vincent Roa Launch Water Sector Communication Practice

Practice to Assist Government Agencies, Nonprofit Organizations and For-Profit Companies Communicate About Water Usage, Conservation, Policies and Technologies

Environics Communications(http://environicspr.com/us/), a full-service North American public relations and marketing communicationagency,recently announced that the firm is launching a Water Sector Communication practice(http://environicspr.com/us/water-sector-communication/) in partnership with noted water communication expert and accredited business communicatorDonna Vincent Roa, Ph.D(http://donnavincentroa.com/about-donna-vincent-roa/).

The Water Sector Communication practice will be part of Environics’ existing Sustainability & Clean Energy practice(http://environicspr.com/us/practices-2/sustainability-clean-energy/), which provides public relations and marketing communicationcounsel and services to clients who advocate behavioral changes that help the environment, market sustainable products or services, and provide alternative sources of clean energy for consumers and industry.

Roa is a certified sustainability and CSR practitioner who previously served as the public affairs director and director of science communication in the U.S. Environmental Protection Agency’sOffice of Research and Development.  She also worked at the World Bank Water and Sanitation Program, where she directed the brand revitalization and wrote the organization’s global communication strategy.  Roa consults to the United Nations and World Bank, as well as to nonprofits, for-profit organizations and water technology companies.

A member of the Water Environment Federation(http://www.wef.org/ )(WEF) and serving on the Executive Committee for their Technical Exhibition and Conference (WEFTEC) Innovation Pavilion, Roais a regular contributor to the Water Online(http://www.wateronline.com/) and BlueTech Research(http://www.bluetechresearch.com/category/blog/) blogs; authors her own blog, Speaking Up About Water(http://donnavincentroa.com/blog/); and runs the Top 50 Water Blogs(http://donnavincentroa.com/top-50-water-blogs-2013/) annual evaluation. She has also served on the abstract evaluation team for Singapore International Water Week.

Environics Communications’ experience in water sector communication includes such clients as the Canadian Water Network, TD Friends of the Environment Foundation, Toronto Hydro Corporation, the Water Design-Build Council, and the World Wildlife Fund, among others. 

In addition, the agency has experience working with companies, associations and nonprofit organizationsin such areas as recycled paper and packaging; forestry and wildlife preservation; wind energy, electric energy conservation, battery technology and alternative energy sources; sustainable city planning; standards development for hydrogen fuel cells; and development and demonstration-stage clean technology products.  Client experience in these areas includes the 100% Recycled Paperboard Alliance, DuPont, the Electric Drive Transportation Association, the American Chemical Society Green Chemistry Institute, Home Depot, Lockheed Martin, WE ACT for Environmental Justice and Xerox.

“Water usage, conservation, policy and technology innovation are hot topics for government leaders, corporate executives, communities and individuals in the U.S. and worldwide,” said Dave Groobert, U.S. general manager for Environics Communications.  “Being able to communicate effectively on water-related issues is a critical need for many government agencies, utilities, water technology companies, and private organizations. Our sector expertise will be beneficial in designing and implementing measurable,integrated communication programs.”

“Our new partnership positions us to jointly serve an expanding base of U.S. and global water sector clients. We collectively understand the unique challenges and changing dynamics of the water industry, and have the right team in place to work with CEOs, water industry rainmakers, and business and government executives involved with water issues,” added Donna Vincent Roa.

Environics also has its owncompany-wide commitment to sustainability.  The agency was the first North American PR firm to achieve carbon neutrality (as audited by Pembina Institute), and has an extensive in-house program to reduce, reuse and recycle.  The agency’s sister company, Environics Research, is on the vanguard of understanding the public’s diverse habits, beliefs and values toward the environment and how messages resonate differently across the spectrum of consumers and businesses.

About Environics Communications
Founded in 1994 and now with 120 staff in the United States and Canada and annual fee income of more than $15 million, Environics Communications Inc. (EnvironicsPR.com) is a full-service, management-owned public relations and marketing communication agency focusing primarily on the association/nonprofit(http://environicspr.com/ca/), advanced technology(http://environicspr.com/us/practices-2/technology/), financial services(http://environicspr.com/ca/practices/corporate-financial-services/), health sciences(http://environicspr.com/ca/), sustainability & clean energy(http://environicspr.com/ca/practices/sustainability-clean-energy/), waterand consumer sectors.  Environics has a strong commitment to reducing environmental impact and in 2008 became the first North American PR agency to be carbon neutral.  The firm has offices in Washington, Toronto, Montréal and Ottawa, and affiliates in San Francisco and throughout Europe, the Middle East and Asia.