News | August 20, 2012

Clinical Study Definitively Demonstrates Willard Water's Affect On Water Alkalinity

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Adding Willard Water® to Reverse Osmosis water in recommended dilution amounts consistently raised pH several points 

Rapid City, SD /PRNewswire-iReach/ - CAW Industries, Inc., parent company and manufacturer of Willard Water® products, confirmed today that its sponsored study, "An Examination of Willard Water's Impact on pH," conducted by graduate students at the South Dakota School of Mines and Technology affirmed that Willard Water®, when added to water in recommended dilution amounts permanently raises the alkalinity of drinking water. 

The study's objective was to quantify what effect adding Willard Water® to drinking water would have on the water's alkalinity.  The study also sought to measure both the relative increase in the drinking water's alkalinity when various amounts of Willard Water® were added, and whether the alkalinity would change over time after the Willard Water® had been added.  This latter test was conducted due to the fact that many alkaline waters on the market today lose their alkalinity over time and the study sought to prove that Willard Water® does not experience a similar drop in efficacy.  The study's author, graduate student Joseph Gentilini, confirmed that simply adding Willard Water® to drinking water in small amounts will raise the pH of that water and that using Willard Water® at recommended dilutions has a significant impact on alkalinity.  Gentilini also confirmed the longevity, or permanency, of the alkaline change caused by the addition of Willard Water® that Dr. Willard himself established in personal studies conducted nearly 25 years ago.        

"This study definitively confirms what we have known for decades, Willard Water® significantly, and permanently, improves water's alkalinity," said CAW President John Willard III.  "The fact that Willard Water® permanently alkalinizes water with just a few concentrated drops gives our product a tremendous advantage over every other alkaline water on the market today.  Not only is Willard Water® more cost effective for consumers seeking alkaline water, it is also the most eco-conscious alkaline solution as one 8 oz bottle alkalinizes approximately 8 gallons of water.  When you throw in the relatively low price point of our products it all adds up to a very strong competitive advantage and we look forward to expanding our presence in this burgeoning market."   

Willard Water® was invented by Dr. John W. Willard Sr., a chemistry professor who received his PhD from Purdue University and worked on the United States' atomic and plutonium bomb development teams.  Dr. Willard had been seeking to develop a high density trace mineral water derived from fossilized organics in lignite when he "serendipitously" invented the products now known simply as Willard Water®.  Created through a multi-faceted and patented process, Willard Water® alters the molecular structure of regular water, causing it to become more reactive and thus a more efficient delivery system throughout the body.  Willard Water® also helps the body break down particles (food, nutrients, vitamins and toxins) in the digestive system which makes it easier for the body to process these particles, remove toxins, and more fully absorb the nutrients, minerals and vitamins that are consumed. 

About CAW Industries, Inc.

Founded by Dr. John W. Willard Sr. in 1973, CAW Industries is the only manufacturer of Dr. Willard's patented Willard Water® products.  For nearly 40 years CAW Industries has been an industry leader in the natural health industry and is one of the most trusted brands around the world.  Thanks to a ground breaking 60 Minutes story and an exhaustive hearing before the United States Congress, Willard Water® helped pave the way for the expansion and development of the U.S. natural products industry and the eventual passage of the Dietary Supplement Health and Education Act of 1994.  Dr. Willard's sons and grandchildren have continued his tradition of excellence and have expanded the small South Dakota Company he created into an international corporation with sales around the globe. 

Source: CAW Industries Inc.

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