Water We Talking About? Smart Irrigation Month
By Kevin Westerling,
@KevinOnWater
Among other celebrated fare this month, July is National Blueberry Month, National Peach Month, National Baked Bean Month, National Picnic Month, and National Grilling Month. But none of these acknowledgements could be possible without irrigation, so we here at Water Online find July most notable for being Smart Irrigation Month.
According to a U.S. Geological Survey report, agriculture irrigation accounts for 42% of U.S. freshwater withdrawals (per 2015 data), so it’s a topic worth discussing. Thankfully, Jim Lauria and his Water We Talking About? podcast co-host, Adam Tank, have done just that through the following conversations with four industry experts. Learn more and gain greater appreciation around this important topic, the foremost of our month-long recognitions, through the video interviews below.
Bridging The Gaps In Storytelling In Irrigation And Agriculture
In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories — and share your content — with your audiences in different ways.
Reaching 100,000 Potential Customers Through Podcasts, Webinars And Blogs With Richard Restuccia, VP Water Management Solutions, Jain Irrigation
When Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars and website content.
Developing Messages And Themes In Support Of Your Mission with John Farner, Chief Sustainability Officer, Netafim
John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
Expanding Your Solution Story To Reach Diverse Stakeholders with Dan Keppen, Executive Director of the Family Farm Alliance
Dan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest podcast, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.