CCR Do's And Don'ts

If you’re a water utility, you know about the Consumer Confidence Report (CCR). Maybe your community calls it the Annual Drinking Water Quality Report. Tomato, tomata. It’s the one publication every community water system is required to provide to its customers, no matter what you call it. It’s the key element of the Safe Drinking Water Act’s public right-to know provisions.

This is often a missed opportunity to engage with the consumer. Consumers, regardless of which sector they work in, want to be engaged. Direct mail has its applications, but it can’t be your only strategy. The speed at which consumers get information, whether accurate or not, is faster than lightning. Water utilities need to keep the pace.