LATEST FROM DONNA

  • Water: A Valued, Complex, And Critical Commodity
    Water: A Valued, Complex, And Critical Commodity

    I was listening to a web presentation recently on the value of water and heard this statement: "Most Americans don't understand the true value of water."

  • Securing Water for Food: Investing in High-Potential Innovations
    Securing Water for Food: Investing in High-Potential Innovations

    Securing Water for Food aims to source and accelerate game-changing solutions that will increase water availability and promote efficient use of water in agriculture.

  • A 2014 Year In Review: Speaking Up About Water
    A 2014 Year In Review: Speaking Up About Water

    It's been a busy year for water…from one city's reputation being negatively affected by water shut-offs to the effects of extreme drought on a state's livelihood.

  • 2014 World Water Summit: Time For Action On The Global Water Agenda
    2014 World Water Summit: Time For Action On The Global Water Agenda

    On Thursday, November 6, I attended The Economist's 2014 World Water Summit, where the world's leading thinkers on water policy, management, irrigation, technology, economic development, sanitation and hygiene and water-related risks gathered in London to catalyze action in response to the looming global water crisis.

  • 80 Ideas You Need To Memorize About Water From The World Water Summit
    80 Ideas You Need To Memorize About Water From The World Water Summit

    Last week, I attended The Economist's 2014 World Water Summit in London and sat among and listened to the world's leading thinkers on water policy, management, irrigation, technology, economic development, sanitation and hygiene and water-related risks to catalyze action in response to the looming global water crisis and the growing strain on our water resources.

  • Water Utilities Own The Value Of Water Equation
    Water Utilities Own The Value Of Water Equation

    I was listening to a web presentation on the value of water and heard this statement: “Most Americans don’t understand the true value of water.” I would argue that most Americans don’t understand the true value of water utilities.

  • “One Water” Communication: Language, Icons and Industry Color Palette
    “One Water” Communication: Language, Icons and Industry Color Palette

    Water is a multi-faceted good and a global priority that affects human beings and the wellbeing of companies and institutions that need water to survive. Those interested in shaping the future of water management are pushing the notion that water is water, whether drinking water, storm water, rain water, or used water. Doing so, according to the experts, encourages "comprehensive thinking, planning and management of our waters on a transformational scale” and pushes the industry towards a “one water” resource management.

  • Purple Pipes: A Communication, Education, And Branding Issue
    Purple Pipes: A Communication, Education, And Branding Issue

    In recent months, I've been evaluating visual representations of the water cycle, virtual water flows, water scarcity, infographics on the global water footprint, and presentations by senior leaders from water associations and water organizations. I've also been looking at projects involving public outreach and public perceptions regarding recycled water.

  • One Water Communication: Standardizing How We Communicate Visually About Water
    One Water Communication: Standardizing How We Communicate Visually About Water

    I believe that we value what we know. We use scales, models and frameworks to help us understand complex matters and materials. Review the conceptual models and categorization efforts of Daniel Defoe, Charles Darwin, Anders Celsius, John Smith Elgin Marbles, Seamus Heaney, Tycho Brahe, Captain Bligh, and my favorite, Rear Admiral Francis Beaufort, author and developer of the Beaufort Wind Scale.

  • Internal Branding Key To Creating Water Utility Employee Ambassadors
    Internal Branding Key To Creating Water Utility Employee Ambassadors

    Internal branding can ignite employee performance, strengthen the profit potential of a water utility, and play a key role in helping utility executives and leaders inform staff of their external-facing expectations. To stimultate employee brand support and organizational change, internal communication and branding efforts should be a direct and constructive expression of the organization’s vision and strategic plan.

  • Taking Water From Invisible To Invaluable: 27 Communication Objectives
    Taking Water From Invisible To Invaluable: 27 Communication Objectives

    As demands on the water sector increase, leaders interested in shaping the future of water management are pushing the notion that water is water, whether its drinking water, stormwater or wastewater. Doing so, according to the experts, encourages "comprehensive thinking, planning and management of our waters on a transformational scale. By Donna Vincent Roa, PhD, ABC, CSR-P

  • Lessons On Communication For The Water Industry
    Lessons On Communication For The Water Industry

    Water Online Radio talks to Dr. Donna Vincent Roa, water sector communication expert and managing partner of the Vincent Roa Group, about the importance of communication and innovation in the water industry.

  • The Value Of Water: Much More Than A Matter Of Economics
    The Value Of Water: Much More Than A Matter Of Economics

    Earlier this month, the EPA published The Importance of Water in the US Economy, a follow-on report to a meeting of distinguished water leaders held December 2012 at American University on the value of water. A key finding of the report, which is based on a review of the literature and practice on the importance of water to the U.S. economy, is that it is difficult to find data that can accurately measure the true value of water to the economy. The data is elusive.

  • Explosive Smart Irrigation Technology Market Good For The Global Food Chain, Investors And The Future Of Farming
    Explosive Smart Irrigation Technology Market Good For The Global Food Chain, Investors And The Future Of Farming

    Industries around the world are seeking new ways to make every drop of water count. Agriculture, which uses a high 70% of the world’s fresh water, is no different. By Donna Vincent Roa, PhD, ABC, CSR-P

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Donna Vincent Roa

About Donna Vincent Roa

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Donna Vincent Roa is Managing Partner of Vincent Roa Group, a strategic business and environmental science communication firm that helps organizations achieve excellence in high-stakes communication, position brand communication as a key enterprise asset, and maximize communication resources. Donna serves as strategic counsel to companies in the water sector on brand and communication issues. She is a member of the Water Environment Federation and the Chesapeake Water Environment Association and frequently writes on water and water sector communication issues.