Donna Vincent Roa

About Donna Vincent Roa

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Donna Vincent Roa is Managing Partner of Vincent Roa Group, a strategic business and environmental science communication firm that helps organizations achieve excellence in high-stakes communication, position brand communication as a key enterprise asset, and maximize communication resources. Donna serves as strategic counsel to companies in the water sector on brand and communication issues. She is a member of the Water Environment Federation and the Chesapeake Water Environment Association and frequently writes on water and water sector communication issues.

LATEST FROM DONNA

Water Utilities Own The Value Of Water Equation

Water Utilities Own The Value Of Water Equation

I was listening to a web presentation on the value of water and heard this statement: “Most Americans don’t understand the true value of water.” I would argue that most Americans don’t understand the true value of water utilities.  Continue Reading...
“One Water” Communication: Language, Icons and Industry Color Palette

“One Water” Communication: Language, Icons and Industry Color Palette

Water is a multi-faceted good and a global priority that affects human beings and the wellbeing of companies and institutions that need water to survive. Those interested in shaping the future of water management are pushing the notion that water is water, whether drinking water, storm water, rain water, or used water. Doing so, according to the experts, encourages "comprehensive thinking, planning and management of our waters on a...  Continue Reading...
Purple Pipes: A Communication, Education, And Branding Issue

Purple Pipes: A Communication, Education, And Branding Issue

In recent months, I've been evaluating visual representations of the water cycle, virtual water flows, water scarcity, infographics on the global water footprint, and presentations by senior leaders from water associations and water organizations. I've also been looking at projects involving public outreach and public perceptions regarding recycled water.  Continue Reading...
One Water Communication: Standardizing How We Communicate Visually About Water

One Water Communication: Standardizing How We Communicate Visually About Water

I believe that we value what we know. We use scales, models and frameworks to help us understand complex matters and materials. Review the conceptual models and categorization efforts of Daniel Defoe, Charles Darwin, Anders Celsius, John Smith Elgin Marbles, Seamus Heaney, Tycho Brahe, Captain Bligh, and my favorite, Rear Admiral Francis Beaufort, author and developer of the Beaufort Wind Scale.  Continue Reading...
Internal Branding Key To Creating Water Utility Employee Ambassadors

Internal Branding Key To Creating Water Utility Employee Ambassadors

Internal branding can ignite employee performance, strengthen the profit potential of a water utility, and play a key role in helping utility executives and leaders inform staff of their external-facing expectations. To stimultate employee brand support and organizational change, internal communication and branding efforts should be a direct and constructive expression of the organization’s vision and strategic plan.  Continue Reading...
Taking Water From Invisible To Invaluable: 27 Communication Objectives

Taking Water From Invisible To Invaluable: 27 Communication Objectives

As demands on the water sector increase, leaders interested in shaping the future of water management are pushing the notion that water is water, whether its drinking water, stormwater or wastewater. Doing so, according to the experts, encourages "comprehensive thinking, planning and management of our waters on a transformational scale. By Donna Vincent Roa, PhD, ABC, CSR-P  Continue Reading...
Lessons On Communication For The Water Industry

Lessons On Communication For The Water Industry

Water Online Radio talks to Dr. Donna Vincent Roa, water sector communication expert and managing partner of the Vincent Roa Group, about the importance of communication and innovation in the water industry.  Continue Reading...
The Value Of Water: Much More Than A Matter Of Economics

The Value Of Water: Much More Than A Matter Of Economics

Earlier this month, the EPA published The Importance of Water in the US Economy, a follow-on report to a meeting of distinguished water leaders held December 2012 at American University on the value of water. A key finding of the report, which is based on a review of the literature and practice on the importance of water to the U.S. economy, is that it is difficult to find data that can accurately measure the true value of water to the...  Continue Reading...
Explosive Smart Irrigation Technology Market Good For The Global Food Chain, Investors And The Future Of Farming

Explosive Smart Irrigation Technology Market Good For The Global Food Chain, Investors And The Future Of Farming

Industries around the world are seeking new ways to make every drop of water count. Agriculture, which uses a high 70% of the world’s fresh water, is no different. By Donna Vincent Roa, PhD, ABC, CSR-P  Continue Reading...
6 Ways CEOs Can Help To Mitigate The Water Crisis

6 Ways CEOs Can Help To Mitigate The Water Crisis

President Obama or his top aides have recently seen more than 20 CEOs warning of economic calamity and urging action to address the debt ceiling. Walk the halls of Senate and House office buildings and you are likely to see CEOs and other executives presenting the industry-specific issues and challenges they and their companies are facing during the government's current financial crisis. By Donna Vincent Roa, PhD, ABC, CSR-P  Continue Reading...
Black & Veatch Report: Traditional Operating Models No Longer Sustainable

Black & Veatch Report: Traditional Operating Models No Longer Sustainable

The recently released Black & Veatch 2013 Strategic Directions in the U.S. Water Industry Report highlights the challenges impacting the water and wastewater industry and reports positive trends in water utilities' efforts to reduce operating costs, implement energy efficiency, optimization and/or management programs, and an increasing interest in adopting formal asset management programs. By Donna Vincent Roa, PhD,...  Continue Reading...
USAID Water Strategy: Leveraging Science, Technology, And Innovation

USAID Water Strategy: Leveraging Science, Technology, And Innovation

USAID recently published its five-year Water and Development Strategy that defines its approach to water programming. Described as the government’s first comprehensive strategy aimed at integrating water into all U.S. development funding and programs and a good first step, this 32-page document provides a framework for saving lives and advancing development through innovative investments in water, sanitation and hygiene. By Donna...  Continue Reading...
Unmasking The Innovation Ecosystem: Disruptive Water Technologies

Unmasking The Innovation Ecosystem: Disruptive Water Technologies

As sector leaders address major water challenges and impediments that hamper innovation and efficiency-focused strategies, water tech companies throughout the world continue to develop and tee up their disruptive and cutting-edge technologies. By Donna Vincent Roa, PhD, ABC, CSR-P  Continue Reading...
Water Agencies Can No Longer Be The "Silent Utility"

Water Agencies Can No Longer Be The "Silent Utility"

Water and wastewater agencies face unprecedented fiscal, aging infrastructure, affordability of service, management, operator training, regulatory, treatment, and weather-related challenges. By Donna Vincent Roa, PhD, ABC, CSR-P  Continue Reading...
No Water, No Business: The Importance Of Water Stewardship

No Water, No Business: The Importance Of Water Stewardship

Water is a requisite resource for business. Without regular or continuous access to clean water, businesses either have to raise prices, shut down or both. Industries that rely on water for operations or manufacturing are the most vulnerable and most at risk.  By Donna Vincent Roa, PhD, ABC, CSR-P  Continue Reading...