Article | October 22, 2013

Explosive Smart Irrigation Technology Market Good For The Global Food Chain, Investors And The Future Of Farming

By Donna Vincent Roa


Industries around the world are seeking new ways to make every drop of water count. Agriculture, which uses a high 70% of the world’s fresh water, is no different.

Many factors threaten the future of farming (e.g., saline soils, shallow water tables, inefficient irrigation and poor drainage). To survive, the industry needs smart irrigation technologies that can save water, deliver it more efficiently, and realize significant monetary savings.

The stark fact is that all of the food we eat requires water, in the right amount and at the right times. Agriculture is the industry with the biggest stakes and the biggest potential pay-off. It’s a market opportunity set for explosure growth.

The dynamic investment landscape includes government agencies interested in stimulating innovation that addresses efficient water resource management. The US Agency for International Development and the Swedish government, for example, recently announced a $25 million grant program to increase access to clean water for farming.

New perspectives, technologies and investments are needed. The smart irrigation technology market has the greatest potential for growth and addresses the biggest issue we face…food insecurity. The winners of the race will go to the farmers who apply the technology, the small, niche companies with breakthrough technologies and the investors who back them.

About The Author
Accredited business communicator, water communication expert, and counsel to CEOs, scientists, engineers and professional communicators, Donna delivers holistic, value-based and industry-relevant solutions and results. Donna is actively involved in engagement with global water leaders at highest levels of business, government, associations, and international organizations. She is a multipotentialite, a fan of Einstein, and an avid environment and nature photographer who frequently writes about water issues.

Image credit: "Spray irrigation of fields, mists, rows of plants, Half Moon Bay, San Mateo County, California, USA," © 2009 Wonderlane, used under an Attribution 2.0 Generic:

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