News | January 27, 2014

Hey Indy: Stop The Water Wait And Experience The Benefits Of Instant Hot Water

Source: Grundfos

Local manufacturer shows how homeowners can save water, money and time

The 2014 Indianapolis Home Show sets the stage for Grundfos, a local manufacturer of water pumps, to showcase its innovative, on-demand hot water system that can save  Indianapolis homeowners up to 12,000 gallons of water per year by eliminating the wait for hot water at showerheads and sink taps.

Although “water pumps” and “sexy” are words seldom used together, Home Show visitors may do just that after visiting Grundfos’ booth. With the help of towel-clad models, brandedloofahs, and a little bit of innuendo, the campaign asks consumers “What are you waiting for?” urging them to treat their families to the comfort of instant hot water.

“It’s incredibly easy to stop the water wait,” said Jackie Sharrock, director of Sales for Grundfos’ Domestic Buildings Services.“With an installation time of less than two hours, Grundfos’ on-demand hot water system is a simple way to make your home more comfortable and eco-friendly. Our system saves thousands of gallons of water per year – all while using less energy than a 25-watt light bulb. ”

The hot water system proves that luxury, economy and sustainability can go hand-in-hand. Priced between $500 and $750, including installation, the hot water system is an affordable way for consumers to contribute to water and energy conservation efforts without sacrificing their personal comfort. If one in five Indianapolis households installed the technology in their homes, the city would collectively save more than 845 million gallons of water per year – that’s nearly 25 million full bath tubs.

Show visitors are invited to explore Grundfos’ booth to learn how they can save water, money and time through a unique, user-friendly calculator that allows a homeowner to enter the length of time wasted while waiting for hot water to flow to their showers and faucets. They can send messages to their social networks by sending messages from the booth on touch screens that mimic writing on a steamy bathroom mirror. For homeowners ready to stop their water wait, booth staff will also help link them to local plumbers who can help them purchase a system for their home.

A worldwide leader in advanced pump solutions, Grundfos brings global competence to its local presence in Indianapolis, home to its Peerless Pump brand. Peerless has been a part of the Indianapolis community for 66 years.

To learn more about the campaign, visit the Grundfos booth #8523 and For photos, examples of the advertisements, and models’ schedules, visit our online media room.

About Grundfos
With an annual production of more than 16 million pumps, Grundfos is the global leader in advanced pump solutions and a trendsetter in water technology, specializing in circulator pumps for heating and air conditioning as well as centrifugal pumps for industrial applications, fire protection, water supply, wastewater and water treatment. In addition to pumps, Grundfos produces standard and submersible motors as well as state-of-the-art electronics for monitoring and controlling pumps. Since its inception in 1945, the company has flourished from one small factory in Bjerringbro, Denmark to a global corporation comprising more than 80 companies and over 18,000 employees. In 2012, Grundfos reported net revenues totaling $4B.

In North America, Grundfos employs more than 1,600 people – 1,300 in the U.S. alone – and is continually expanding its regional expertise. Grundfos North America maintains operations, sales and service facilities in Olathe, Kan.; Allentown, Pa.; Fresno, Calif.; Brookshire, Texas; Aurora, Ill.; and Indianapolis. In Canada, Grundfos has a sales facility in Oakville, Ontario, and in Mexico, the company operates a manufacturing facility in San Luis Potosí and sales offices in Monterrey and Mexico City.

High on the company’s corporate agenda is an active commitment to improving the environment. Grundfos contributes to global sustainability by pioneering technologies that improve quality of life for people and care for the planet. For more information, visit

SOURCE: Grundfos