By Rich Lowrie, Water and Wastewater Industry Manager, KROHNE, Inc.
In February of 2014, due to severe drought conditions, the Federal Bureau of Reclamation informed central California farmers that they would receive no irrigation water from the lakes, canals and reservoirs under the Bureau’s control.
This is significant since about 33 percent of the fruits and vegetables produced in the United States are grown on these central California farms, translating to a $44 billion a year industry. Water restrictions also impact the beef and dairy industries with higher feed prices which, in turn, lead to higher prices for consumers at market checkout lines. The result is that water is becoming a much more valuable commodity every year, in California and elsewhere, so the measurement of water has also become a big business opportunity.